Heinz
Heinz's iconic condiment campaigns and global creative work across packaged food
Featured Heinz projects
This week's top Heinz projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Heinz · 157 Years of Being Food’s Best Friend | Just to be Safe :15
Heinz explores the intersection of sports culture and dining in this 15-second spot, '157 Years of Being Food’s Best Friend | Just to be Safe.' The commercial leans into an observational, cinematic style, following a fan navigating a stadium concourse with a tray of food. Developed by Wieden+Kennedy New York, the film utilizes a live-action technique to capture candid, authentic moments within the bustle of a game-day environment. The project highlights the role of the brand within casual food consumption settings.
Heinz · Kegchup
Heinz explores a tactile take on the condiment category with this commercial project titled Kegchup. Developed by The Kitchen North America, the creative centers on a high-definition macro sequence of a chilled metal dispenser tap releasing red sauce against a deep crimson backdrop. The execution relies on moody commercial lighting to accentuate the condensation and metallic textures of the hardware. Utilizing low-key, chiaroscuro techniques, the visuals maintain a clean, rhythmic pace to present the product in an unconventional format.
Heinz · Every Sauce
This commercial campaign for Heinz, titled Every Sauce, features high-contrast macro cinematography that highlights the product's packaging against a stark black backdrop. Developed by Wieden+Kennedy London, the production employs dynamic typography to overlay promotional copy and social commentary directly onto the frame. Leaning into a low-key aesthetic, the execution utilizes polished lighting techniques to emphasize product textures. The result is a clean visual treatment that focuses on brand identity through sharp, high-contrast imagery.
Heinz · Lost in Love
The 'Lost in Love' commercial for Heinz, produced by The Corner Shop, captures a cinematic moment of culinary appreciation. Set in a sun-drenched outdoor environment, the live-action film centres on a protagonist meticulously applying ketchup to a hot dog while surrounded by a casual crowd. The spot utilizes warm, natural daylight and specific styling to create a distinct, retro-infused aesthetic. The production features creative direction from Wieden+Kennedy London, with post-production and visual effects provided by Black Kite Studios and editorial work by Work Editorial.
Heinz · Heinz - Wiener Stampede
Heinz brings a humorous approach to their latest commercial campaign, featuring a lively herd of dachshunds dressed as hot dogs. The spot captures the dogs in a spirited stampede across an open meadow, utilizing natural light to highlight the vibrant outdoor setting. Produced by Biscuit Filmworks with creative direction from DAVID Miami, the project leans into a playful tone. The execution relies on live-action techniques to emphasize the comedic performances, supported by sound design from Eleven Sound and editorial work by Cut+Run US.
Heinz · Run on Heinz
Heinz explores the intersection of endurance and convenience in 'Run on Heinz.' The spot follows a series of runners navigating city streets and parks, equipped with unconventional training gear that integrates individual ketchup packets into their workout routines. Developed by The Kitchen North America, the project utilizes live-action technique and dynamic camera tracking to map out routes shaped like the brand's iconic keystone. The narrative is punctuated by comedic text overlays that highlight the accessibility of the product during daily exercise.
Heinz · Made With - Rich
This Heinz commercial, developed by Wieden+Kennedy New York, spotlights the precision behind their iconic condiment. The film follows Rich Misutka, Director of Heinz R&D, as he navigates the testing facility to examine the specific attributes of flavor, color, and texture that define the product. Produced by Tool of NA and Joint, the live-action spot transitions from a clinical testing booth to a warm, wood-paneled environment. It captures the product through a clean, commercial aesthetic that emphasizes the technical process of food development.
Heinz · 2023 IT HAS TO BE HEINZ - GLOBAL CAMPAIGN
Heinz brings its global 'It Has To Be' platform to life in this 2023 campaign, documenting the extreme lengths fans go to in order to ensure their preferred condiment is within reach. Through a fast-paced montage, the film captures humorous, real-world anecdotes ranging from travelers packing suitcases with sauce packets to diners bringing their own supply to high-end restaurants. The project features clean, live-action technique work that balances narrative storytelling with deliberate, high-contrast product shots. Created by Wieden+Kennedy New York with production by Love Song, the commercial utilizes bold typography and rhythmic editing to frame the brand's cultural ubiquity. Post-production was handled by Blacksmith, with original sound design by Barking Owl.
Heinz · Mustard x Mustard Collab Case Study
This case study for Heinz tracks the cultural emergence of the Mustard phenomenon, highlighting the intersection between the condiment brand and its namesake, producer Mustard. The piece functions as a documentary-style montage, weaving together news clips, social media snapshots, and broadcast segments. Produced by The Kitchen North America and Cashmere, the film utilizes dynamic text overlays and a rapid-fire edit to map the trend's trajectory across pop culture and music. The edit employs a clean, live-action technique that balances varied media sources to capture the project's fast-paced digital reach.
Heinz · A.I. Ketchup
Heinz explores the intersection of machine learning and iconic branding in the A.I. Ketchup project. Developed by Rethink, this commercial video utilizes text-to-image queries to generate a series of surreal visual outputs, ranging from abstract fry castles to cheese-themed planets. The execution relies on a minimalist aesthetic, featuring clean search bar interfaces and bold typography. A consistent red-themed brand color grading ties the various motion graphics and live-action technique sequences together, highlighting the potential of artificial intelligence in contemporary creative production.
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