Oreo
Oreo's imaginative campaigns and playful storytelling across the CPG and packaged food sector
Featured Oreo projects
This week's top Oreo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Oreo · Oreo Cows
Oreo explores a playful narrative in this commercial titled 'Oreo Cows', directed by Agustín Carbonere. Developed by agency VML and produced by LANDIA, the spot leans into a documentary-style approach, centering on farmer Guadalupe López in Valle de Bravo, Mexico. The film contrasts the skepticism of local townspeople with the farmer’s whimsical claims regarding his herd. With a visual palette defined by warm, golden hour lighting and cinematic compositions, the project utilizes live-action techniques to anchor its surreal storytelling in a tranquil, rural setting.
Oreo · Wonder Vault
Oreo’s Wonder Vault commercial leans into a fantastical narrative, transporting viewers from a stylized park setting into a mechanical, high-energy environment. The piece uses 3D render / CGI techniques to build a vibrant world where milk and cookie components converge in a rhythmic, cinematic display. Produced by All Of Us Here, the project relies on organic movement and detailed character design to anchor its imaginative premise. The animation emphasizes playful textures and dynamic camera work to showcase the product within its whimsical, factory-inspired architecture.
Oreo · Milky Way Dunk
Oreo showcases its manufacturing process in the Milky Way Dunk commercial, a project that bridges the gap between consumer experience and production reality. The film moves from a clean, art-directed studio setting to the inner workings of the Oreo factory in Cikarang, Indonesia. The execution relies on live-action techniques to contrast the refined aesthetic of studio interviews with the industrial scale of the facility. Production duties were handled by Seven Plus, with Leo Indonesia leading the creative agency work. Post-production and sound design were completed by Lilac Post Production, ensuring a polished, horizontal format suitable for commercial distribution.
Oreo · The Taste That Makes You Dance
Oreo explores a rhythmic and playful aesthetic in this commercial titled The Taste That Makes You Dance. Developed by agency Leo Indonesia, the campaign centers on the tactile nature of the cookie through dynamic motion graphics and CGI. Featuring a high-contrast palette of vibrant primary colors, the visual execution leans into a minimalist approach. The production, handled by Surplus with sound design by KingKong Sound, focuses on fluid, energetic product movement against a solid blue backdrop.
Oreo · Wee Hours
Oreo leans into a quiet, domestic narrative with 'Wee Hours,' a commercial film that highlights a late-night interaction between a father and son. Captured through a live-action technique, the project frames a simple kitchen scene as the two share cookies and milk. The film utilizes warm, soft interior lighting to establish a calm atmosphere, focusing on candid interactions and natural pacing. Creative agency Draft FCB led the project, with additional support from MAS-Music and Strategy for music and sound.
Oreo · Pokemon x OREO
Oreo explores the intersection of food art and popular culture in the Pokemon x Oreo campaign. The project features a stop-motion animation series that meticulously translates iconic characters and outdoor landscapes into edible mosaics, utilizing monochrome cookie arrangements to build fluid, pixelated sequences. Developed by agencies 360i and Dentsu Creative UK with animation production by Framestore, the campaign leans into the precision of stop-motion to emphasize product integration. The work is supported by sound design from Ponysound and MassiveMusic Amsterdam, rounding out the vertical-format digital assets.
Oreo · The Note
Oreo’s 'The Note' is a character-driven narrative spot that explores themes of family connection and emotional communication. Developed by agency 360i, the project leans into a quiet, observational perspective within a domestic environment, highlighting personal moments through intimate, detailed close-ups. The film utilizes a cinematic and moody aesthetic, relying on warm, natural interior lighting and a shallow depth of field. This live-action piece prioritizes a reflective tone, with sound design and music production provided by Wave Studios NY to underscore the project's intimate pacing.
Oreo · OREOCodes
Oreo explores a new visual identity for its packaging with OREOCodes. This commercial animation leans into minimalist design, pairing stark black and white visuals with dynamic kinetic typography to highlight evolving barcode imagery. The project incorporates motion graphics and geometric transitions to build a cohesive, graphic aesthetic throughout the sequence. The animation serves as a promotional piece centered on the OREOCodes identity, developed with creative contributions from VML US.
Oreo · Name This
Oreo explores its iconic aesthetic in 'Name This', a commercial project that centers on the product's fundamental elements. By isolating the chocolate wafers and white cream filling against a clean background, the sequence emphasizes the brand's visual identity through minimalist motion graphics. The project leans into a playful tone, using dynamic animation to reconfigure the cookie components into rhythmic patterns. VML New York provided the creative agency work for this production, which maintains a bright, even aesthetic to highlight product textures.
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