Publix

28 projects·0 creatives·

Featured Publix projects

This week's top Publix projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Publix · Best Friends | Social Dog Food

Publix presents Best Friends, a commercial spot for its social dog food line. The film leans into a candid, live-action technique, centering on a pair of distinctively styled dogs seated outside a storefront. The production utilizes natural light and warm tones to establish a grounded, accessible aesthetic. The creative direction, handled by William McVay with production by SMUGGLER and Exit Films, focuses on the character of the subjects against the recognizable Publix signage.

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