Fanta

Fanta · Halloween - Ghost Face Launch

Fanta embraces the eerie allure of the spooky season with its latest Halloween Ghost Face launch, a beverage campaign that masterfully balances festive whimsy with a high-stakes cinematic aesthetic. Produced by the collaborative powerhouse of WPP Open X, Evan Cunningham, and the team at forpeople, the project transports viewers into a surreal, dark factory landscape where bubbling orange vats and complex machinery hum with otherworldly energy. Through the sophisticated use of 3D render and CGI, the narrative introduces mischievous creatures sporting glowing jack-o-lantern heads, effectively bridging the gap between playful brand iconography and a genuinely moody, immersive atmosphere. The visual identity of the spot leans into a striking contrast, pitting deep shadows against vibrant electric blue accents and the signature intense orange of the Fanta brand. As an orange delivery truck traverses a misty landscape toward an impending dark vortex, the film utilizes a seamless blend of live-action technique and intricate VFX to build a palpable sense of anticipation. The final sequence, a grounded and dramatic close-up of a figure accessing an icy cooler, centers the product experience within this supernatural world. By leaning into high-end production values and a distinct narrative arc, the campaign elevates standard beverage advertising into a compelling piece of visual storytelling that captures the quintessence of the Halloween spirit with technical precision.

Fanta · Wanta Fanta

The 'Wanta Fanta' commercial brings a high-energy aesthetic to the brand’s presence in the beverage market. Directed by the production teams at Belen Longhi and Icon Films Sofia, the spot moves between a gaming environment and real-world retail settings. The project incorporates cinematic elements, relying on a mix of live-action technique and VFX to frame the product. The visual narrative utilizes dramatic lighting and rapid transitions to bridge the gap between digital and physical spaces.

Fanta, Pacman · Mania!