Fanta
Featured Fanta projects
This week's top Fanta projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Fanta · Fanta's Haunted Universe
Fanta's Haunted Universe is a cinematic commercial that leans into a gothic aesthetic. The film moves from a moody, shadow-filled castle environment into a suburban landscape, utilizing a blend of 3D render/CGI and live-action techniques to build its atmosphere. The project was created by agencies GRAiL and Ogilvy, with direction by Davide Bianca and Ramil Escarda. Production was overseen by Jeff Krelitz and Davide Bianca.
Fanta · Halloween - Ghost Face Launch
Fanta embraces the eerie allure of the spooky season with its latest Halloween Ghost Face launch, a beverage campaign that masterfully balances festive whimsy with a high-stakes cinematic aesthetic. Produced by the collaborative powerhouse of WPP Open X, Evan Cunningham, and the team at forpeople, the project transports viewers into a surreal, dark factory landscape where bubbling orange vats and complex machinery hum with otherworldly energy. Through the sophisticated use of 3D render and CGI, the narrative introduces mischievous creatures sporting glowing jack-o-lantern heads, effectively bridging the gap between playful brand iconography and a genuinely moody, immersive atmosphere. The visual identity of the spot leans into a striking contrast, pitting deep shadows against vibrant electric blue accents and the signature intense orange of the Fanta brand. As an orange delivery truck traverses a misty landscape toward an impending dark vortex, the film utilizes a seamless blend of live-action technique and intricate VFX to build a palpable sense of anticipation. The final sequence, a grounded and dramatic close-up of a figure accessing an icy cooler, centers the product experience within this supernatural world. By leaning into high-end production values and a distinct narrative arc, the campaign elevates standard beverage advertising into a compelling piece of visual storytelling that captures the quintessence of the Halloween spirit with technical precision.
Fanta · Wanta Fanta
The 'Wanta Fanta' commercial brings a high-energy aesthetic to the brand’s presence in the beverage market. Directed by the production teams at Belen Longhi and Icon Films Sofia, the spot moves between a gaming environment and real-world retail settings. The project incorporates cinematic elements, relying on a mix of live-action technique and VFX to frame the product. The visual narrative utilizes dramatic lighting and rapid transitions to bridge the gap between digital and physical spaces.
Fanta, Pacman · Mania!
Fanta and Pacman unite in this beverage industry campaign, titled Mania. The project centres on a dynamic sequence set within a dimly lit convenience store, following a protagonist navigating aisles of glowing neon lights. The commercial leans into a retro and nostalgic aesthetic, utilising cinematic lighting and vivid color grading to establish its atmospheric tone. The live-action narrative features interaction with a vintage arcade machine and store staff. Sound and music for this project were provided by TEMPEST.
Fanta · Fanta x Snapchat, 7-11 UGC
Fanta’s collaborative campaign with Snapchat and 7-Eleven bridges the digital and physical consumer experience through an interactive augmented reality journey. The project follows a user as they navigate the Snapchat map to locate virtual beverage assets, culminating in a real-world visit to a 7-Eleven store. The production, developed with Ogilvy Australia and media agency EssenceMediacom, utilizes a live-action technique to document the transition from digital discovery to in-store purchase. The creative features vertical, handheld, first-person footage captured in natural light, maintaining a clean and editorial visual tone throughout the sequence.
Fanta · Fanta x Snapchat, 7-11 Creator Content
Fanta collaborates with Snapchat and 7-11 for this series of vertical creator content videos. The creative output leans into a candid, lifestyle aesthetic designed for mobile consumption, featuring direct-to-camera dialogue and integrated social media interface overlays. Produced by Ogilvy Australia with media support from EssenceMediacom, the project utilizes live-action techniques and natural light to maintain a clean, warm visual tone. The content captures a casual, outdoor setting, emphasizing authentic creator-led communication within the digital beverage space.
Fanta · Fanta x Snapchat, 7-11 Map UGC
Fanta partners with Snapchat for a mobile-first campaign that integrates user-generated style content with the platform's geolocation tools. The project follows groups of friends using the Snap Map to locate Fanta bottles across Melbourne, culminating in visits to local 7-Eleven convenience stores. The creative direction leans into a native social media aesthetic, incorporating overlaid Snapchat UI elements and text captions alongside live-action footage. Featuring casual handheld camera movements and natural lighting, the content maintains an authentic, peer-to-peer feel. This project was developed by advertising agency Ogilvy Australia, with media planning handled by EssenceMediacom.
Fanta · Halloween - Ghost Face Trailer
Fanta embraces the eerie allure of the spooky season with its latest Halloween campaign, a high-octane commercial that reimagines classic monster tropes through a contemporary, urban lens. The creative vision, spearheaded by the collaborative expertise of WPP Open X, Evan Cunningham, and forpeople, breathes life into a vivid cityscape where supernatural entities collide with modern culture. From a DJ werewolf spinning vinyl to a vampire with piercing orange eyes, the narrative leans into a dark and moody aesthetic that effectively balances horror-inspired suspense with a playful, festive energy. The technical execution is masterfully realized through a seamless blend of 3D render and CGI, supported by sharp VFX that ensure every monster interaction feels grounded within the surrounding urban architecture. Utilizing high-contrast lighting and a recurring palette of vibrant neon orange, the campaign leans into a futuristic atmosphere that distinguishes the brand within the competitive food and beverage sector. The integration of rapid cuts and slow motion serves to heighten the tension, transforming this commercial into a cinematic experience that feels both polished and intentionally disruptive. By combining intricate digital character design with live-action technique, the project successfully captures the essence of a modern Halloween, proving that the brand remains a bold force in creative advertising and thematic seasonal storytelling.
Fanta · Halloween - Ghost Face Can Stab
Fanta leans into the spooky spirit of the season with their Halloween campaign, titled Ghost Face Can Stab, a playful intersection of beverage marketing and pop culture horror. In this vibrant commercial video, the brand transforms its iconic packaging into a canvas for the macabre, featuring limited-edition cans adorned with illustrations of classic figures like Frankenstein and the instantly recognizable Ghost Face mask. The narrative unfolds through a concise, high-energy sequence where a black-clad, hooded hand mimics a slasher-film villain, driving a purple straw into the lid of a can with theatrical intensity. The execution is defined by crisp, studio-based hard light and high-contrast visuals, which make the brand's signature orange palette pop against the dark, ominous aesthetic of the character’s sleeve. By blending a humorous tone with live-action technique, the project bridges the gap between traditional food and beverage advertising and modern social-first content. The campaign, which was brought to life through the collective creative efforts of WPP Open X, Evan Cunningham, and the design team at forpeople, effectively uses familiar horror tropes to cut through the noise of the competitive seasonal market. It is a sharp example of how creative production can turn a simple retail product into a piece of interactive storytelling, proving that a little playful aggression goes a long way in capturing the audience's attention during the busiest fright night of the year.
Fanta · Wanta
Fanta’s Wanta project is a dynamic, high-energy music video set within the confined, vibrant environment of an urban convenience store. Produced by Grayskull, the campaign leans into a cinematic, live-action technique, utilizing a fast-paced edit that shifts between security camera viewpoints and direct, stylized shots. The aesthetic combines warm interior lighting with neon accents, framing the interaction between characters and the brand's beverage products. With creative direction by Lemon and Method and post-production provided by La Huella FX, the minimalist visual approach emphasizes stylized apparel and brisk, rhythmic movement.
Fanta · They Wanta Fanta
Fanta's 'They Wanta Fanta' commercial campaign leans into a cinematic narrative, centered on a tense encounter within a convenience store. The spot uses live-action techniques to frame a lighthearted interaction between a shopper and a bear mascot, contrasting an eerie, gritty atmosphere with comedic product integration. The project incorporates dramatic lighting and security camera-inspired perspectives, building a retro-styled aesthetic that defines the store environment. Production support was provided by Weber Shandwick - Toronto and VA Consulting.
Fanta · It's a Thing
Fanta's 'It's a Thing' commercial leans into a high-energy aesthetic, set against an intensely saturated, red-toned grocery environment. Directed by the teams at London Alley and Starlite Pictures, the spot features rapid transitions between live-action performance and playful motion graphics. Developed by agency Preacher, the visual language prioritizes a warm palette and dynamic movement, incorporating orange-hued animated elements and social media-style overlays. The production utilizes VFX from Hoody FX and editing from Cabin Edit to maintain a fast-paced cadence throughout.
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