Beverages
Beverages photography lives and dies on carbonation — the bubbles and fizz are the actual subject, more than the liquid itself. On Visie, that craft spans campaign and product photography for marques like Pepsi, The Coca-Cola Company, Gatorade, and Nescafe, shot fast because a freshly opened can only looks its best for seconds.
This week's top Beverages projects
This week's top Beverages projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Hoplark · Case Study Loop
This commercial video case study for Hoplark provides an overview of the brand's visual identity, showcasing product packaging and consumer interaction through a series of dynamic sequences. The motion piece features close-ups of beverage cans alongside environmental shots of street posters and branded collateral. Produced with creative direction from Gus, the project utilizes a live-action technique to capture the beverage's presence in varied settings. The aesthetic leans into a high-contrast palette, utilizing bright primary and secondary color backgrounds paired with crisp, warm lighting to define the product visuals.
Coffee Mate · Gimme Pour
Coffee Mate leans into a lighthearted aesthetic with the 'Gimme Pour' commercial. This spot for the beverage brand captures a series of playful moments set within a modern domestic kitchen, using crisp cinematic framing and natural light to focus on the product experience. The production, supported by SMUGGLER and Unit+Sofa, explores a narrative anchored in rhythmic, musical cues. The commercial features characters in coordinated attire, moving through residential spaces to emphasize the brand's approach to the daily coffee ritual. Creative direction and agency oversight were provided by William McVay.
Sapporo · Prepare For Fugu
Sapporo’s latest commercial, Prepare for Fugu, captures the preparation of traditional Japanese cuisine through a lens of suspense and craft. The film balances sharp, clinical kitchen sequences with the vibrant, social atmosphere of a hospitality environment. Produced by Collider, the piece leans into a cinematic aesthetic, utilizing moody lighting to build tension during the preparation process. The film is rounded out with sound design by Electric Sheep, which highlights the quiet intensity of the kitchen alongside the ambient bustle of the dining room.
Lynx · Dyson Daniels Fine Fragrance Holder
This commercial campaign for Lynx features professional basketball player Dyson Daniels, captured within a modern indoor training facility. The narrative centers on an unveiling sequence where presenters introduce a new fragrance, shifting the focus to high-energy sports motifs. The production utilizes dynamic lighting and cinematic, desaturated color palettes to bridge the gap between athletic intensity and premium fragrance marketing. With creative oversight from agency Thinkerbell and media planning by Mindshare Australia, the project integrates live-action technique with professional portraiture.
Project it · Brand Identity
The brand identity for It, meticulously crafted through a collaborative effort involving PAPA TOM on design, Pascal Palmieri on photography, Alexandra Boblov on 3D artistry, and Constantin Martens on AI creation, pulses with an organic and vibrant energy. This comprehensive project transcends standard branding by integrating high-speed freeze techniques with motion graphics to bridge the gap between product utility and lifestyle appeal. At its core, the visual narrative utilizes a warm, golden color palette to evoke freshness, exemplified by the macro, high-speed footage of effervescent liquids and the tactile precision of glossy enamel pins captured under distinct hard light. The execution leans into a minimalist aesthetic, ensuring the Wildling logo remains a coherent anchor whether embroidered on apparel, rendered as a translucent 3D object, or displayed on digital interfaces. By shifting fluidly from the stark, high-contrast environments of CGI-rendered animations to the gentle, earthy tones of naturalistic outdoor lifestyle cinematography, the branding establishes a versatile yet distinct visual vocabulary. The project successfully employs a mix of 3D render techniques and live-action sequences to create a cohesive brand ecosystem that feels both grounded and aspirational, proving that a strong identity relies as much on textural detail and shadow play as it does on clean, graphic design. It is a masterful study in how diverse production techniques, from artificial intelligence to organic macro photography, can harmonize to define a modern, multifaceted identity.
Jones Coffee Roasters · All Grown Up - Dead Ad Society Year Two Winner
In the latest campaign for Jones Coffee Roasters, titled All Grown Up, the brand expertly navigates the humorous intersection of morning routine and the unpredictable nature of parenthood. The commercial spot leans into a lighthearted, relatable lifestyle narrative, featuring a woman enjoying a peaceful coffee walk until an encounter with a vocally unimpressed infant disrupts her momentary zen. By leveraging a crisp live-action technique, the project successfully captures the authentic, everyday chaos that resonates deeply with the core consumer demographic within the competitive food and beverage industry. The execution benefits from a sharp, rhythmic pace that allows the comedic timing to shine, effectively juxtaposing the protagonist's serene enjoyment of her brew against the visceral, high-volume reality of a suburban sidewalk breakdown. This commercial effort, which recently secured recognition as a Dead Ad Society Year Two Winner, underscores how a simple, well-observed human moment can reinforce brand identity without feeling overly manufactured. With production support from hungryman and meticulous post-production and VFX work by Max Cooper, the film maintains a clean, professional aesthetic while keeping the emotional stakes grounded. Enhanced by the nuanced sound design from Sonic Union and Antfood, the final piece serves as a masterclass in tone, demonstrating that a strong creative concept remains the most effective tool for capturing audience attention in an increasingly crowded beverage landscape.
Fanta · Halloween - Ghost Face Launch
Fanta embraces the eerie allure of the spooky season with its latest Halloween Ghost Face launch, a beverage campaign that masterfully balances festive whimsy with a high-stakes cinematic aesthetic. Produced by the collaborative powerhouse of WPP Open X, Evan Cunningham, and the team at forpeople, the project transports viewers into a surreal, dark factory landscape where bubbling orange vats and complex machinery hum with otherworldly energy. Through the sophisticated use of 3D render and CGI, the narrative introduces mischievous creatures sporting glowing jack-o-lantern heads, effectively bridging the gap between playful brand iconography and a genuinely moody, immersive atmosphere. The visual identity of the spot leans into a striking contrast, pitting deep shadows against vibrant electric blue accents and the signature intense orange of the Fanta brand. As an orange delivery truck traverses a misty landscape toward an impending dark vortex, the film utilizes a seamless blend of live-action technique and intricate VFX to build a palpable sense of anticipation. The final sequence, a grounded and dramatic close-up of a figure accessing an icy cooler, centers the product experience within this supernatural world. By leaning into high-end production values and a distinct narrative arc, the campaign elevates standard beverage advertising into a compelling piece of visual storytelling that captures the quintessence of the Halloween spirit with technical precision.
Project Various Campaigns · Saint James Iced Tea 'Red, White, an ...
Capturing the quintessential spirit of American summer, this latest campaign for Saint James Iced Tea leans into a nostalgic, high-energy aesthetic that feels both timely and timeless. The project centers on a striking lifestyle portrait featuring model Aiden Stonehouse, whose presence evokes a sense of sun-drenched ease against a classic coastal backdrop. By leveraging harsh natural light and high-contrast hard light techniques, photographer Jared Kocka successfully transforms a simple commercial product shot into a vivid, aspirational narrative. The deliberate choice to incorporate patriotic elements through the styling creates a distinct visual hook, anchoring the brand within a familiar, celebratory cultural context. This execution is a masterclass in effective beverage advertising, stripping away the clutter to focus on the interplay between the product and the environment. Every frame emphasizes a clean, refreshing identity, with the crispness of the iced tea bottle providing a sharp, metallic counterpoint to the organic texture of the sand and water. By prioritizing a sun-soaked, authentic visual language over overly polished artifice, the team has delivered a campaign that feels genuinely immersive. It is a bold, evocative approach to food and beverage marketing that positions Saint James Iced Tea as an essential companion for life under the sun, demonstrating how well-executed commercial photography can elevate a brand narrative through subtle, resonant storytelling.
Got Milk? · Aaron Burr
In a brilliant subversion of the legendary Got Milk? campaign heritage, the Aaron Burr spot leans into the surrealist humor that defined the brand's iconic advertising history. Directed by the team at Goodby Silverstein & Partners, this live-action technique piece transports the viewer into a dimly lit, high-tension historical study that feels equal parts cinematic and absurd. The narrative centers on a man intensely preparing a simple snack of peanut butter on toast, surrounded by meticulous details like leather-bound books and a framed portrait of Alexander Hamilton. The juxtaposition is jarring and delightful; while the setting channels an atmosphere of deep historical gravitas, the inclusion of a blue car in the foreground shatters the reality of the scene. By utilizing soft light to cut through the haze of the room, the creative team emphasizes a moody, dramatic aesthetic that elevates the humor of the protagonist’s singular focus. This CPG project manages to honor the long-standing cultural impact of the Got Milk? brand while infusing a fresh, off-beat energy into its long-running visual language. It is a masterclass in tone, proving that even the most mundane snack-time rituals can become the centerpiece of a high-production creative execution when paired with clever art direction and a perfectly dry, ironic delivery.
Cuisinart · A Work of Cuisinart The Roommates
Cuisinart leans into the unexpected with its latest commercial campaign, A Work of Cuisinart The Roommates, effectively bridging the gap between historical drama and contemporary kitchen utility. By placing a man in full Renaissance-style garb inside a quintessentially modern residential setting, the film establishes a humorous juxtaposition that immediately captures viewer attention. This live-action technique serves to highlight the accessibility of high-end appliances, framing the Cuisinart air fryer as a tool that fits seamlessly into the eccentric, everyday lives of modern consumers. The storytelling relies on the comedic tension between the elaborate preparation of a rotisserie chicken and the grounded, observant reaction of a roommate, creating a relatable lifestyle narrative that resonates within the fast-paced CPG and food and beverage sector. Through careful creative direction from Fallon, the piece maintains a warm, natural color palette that emphasizes the inviting quality of home cooking, turning a simple kitchen routine into a compelling vignette. With production support from Eleanor, Union Editorial, and Harbor Picture Company, the project successfully balances elevated production value with a lighthearted, accessible tone. The inclusion of subtle brand touchpoints ensures that the product remains the focal point while the characters carry the narrative arc, resulting in a memorable piece of commercial content that feels fresh, distinct, and inherently shareable.
Project Ants Coffee · Brand Identity
Ants Coffee establishes a distinct presence in the local food and beverage scene through a meticulously crafted brand identity that balances industrial edge with organic warmth. Conceptualized by Tuman Studio, the brand leans into a minimalist aesthetic, utilizing a restrained palette of muted olive greens, natural beiges, and sharp, graphic blacks. This visual language is consistently applied across a diverse range of touchpoints, from the tactile texture of cotton twill apparel and matte paper packaging to the clean, modern typography found on menu design and environmental signage. The execution effectively channels a neighborhood-centric ethos, characterized by a stylized logo that functions as a structural motif throughout the physical space. Within the cafe interior, Tuman Studio integrates raw material finishes—such as concrete counters, chrome-framed leather seating, and organic branch arrangements—to create an atmosphere that feels both curated and inviting. By emphasizing natural light in its commercial photography, the brand highlights the interplay between its geometric design elements and the layered, urban surroundings of its Brooklyn home. Whether manifesting in a bold A-frame sidewalk sign or the subtle, high-contrast embroidery of a baseball cap, the identity functions as a cohesive system. The result is a sophisticated, approachable brand presence that transforms a local coffee shop into a recognizable social anthill, where every architectural detail and graphic choice feels intentional and grounded.
CocaCola · The New Guy
In The New Guy, CocaCola masterfully pivots from traditional high-gloss product advertising to embrace a grounded, narrative-driven approach that celebrates the human connections fostered over a shared refreshment. This live-action technique piece centers on the simple, universal ritual of showing up for those we care about, following a protagonist as he traverses a quiet night to join a lively home gathering. The visual execution leans into a documentary aesthetic, utilizing cinematic framing to capture the warmth of a traditional interior space where red curtains and soft, ambient lighting create an inviting, intimate atmosphere. By focusing on the small, authentic gestures of greeting—like the subtle nod from the hosts and the vibrant energy of a room filled with friends—the campaign positions the product as an effortless companion to social interaction rather than a forced focal point. Post-production and VFX expertise from William McVay ensure that the transition from the cool exterior night to the glowing, welcoming interior feels seamless, reinforcing the brand's association with comfort and togetherness. The project avoids the tropes of sterile CPG marketing, instead opting for a lifestyle-led lens that feels refreshingly grounded and relatable, proving that even a global beverage giant thrives when it prioritizes genuine human storytelling over polished artifice. This evocative narrative captures the enduring spirit of community, making every frame feel like an extension of one's own living room.
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