Beverages
Beverages photography lives and dies on carbonation — the bubbles and fizz are the actual subject, more than the liquid itself. On Visie, that craft spans campaign and product photography for marques like Pepsi, The Coca-Cola Company, Gatorade, and Nescafe, shot fast because a freshly opened can only looks its best for seconds.
This week's top Beverages projects
This week's top Beverages projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Fanta · Fanta's Haunted Universe
Fanta's Haunted Universe is a cinematic commercial that leans into a gothic aesthetic. The film moves from a moody, shadow-filled castle environment into a suburban landscape, utilizing a blend of 3D render/CGI and live-action techniques to build its atmosphere. The project was created by agencies GRAiL and Ogilvy, with direction by Davide Bianca and Ramil Escarda. Production was overseen by Jeff Krelitz and Davide Bianca.
Project SŌM’s daily elixir shots · Brand Identity
The brand identity for SŌM’s daily elixir shots centers on a refined, modular aesthetic across both packaging and digital collateral. Studio product photography emphasizes the drink's vibrant red-to-orange gradient packaging through clean, minimalist compositions. Dynamic shadows and deliberate spatial arrangements highlight the structural design elements of the box, including prominent circular cutouts. Contrasting the precision of the packaging, the brand’s visual assets incorporate an abstract, artistic approach. A series of long exposure motion-blurred portraits brings a sense of energy to the brand’s lifestyle imagery, pairing desaturated, overcast tones with stark, clean sans-serif typography. The design language for this food and beverage project was developed by .raw.
Banana Republic · The Agency
Banana Republic’s latest project, The Agency, transports viewers into a meticulously crafted, retro-styled office environment. The film utilizes a cinematic live-action technique to depict a bustling workplace populated with vintage computers, fax machines, and analogue telephony, evoking a sense of nostalgia. Directed by Jeffrey Scotti Schroeder with cinematography by Sean Price Williams and Bradley Virshup, the production leans into a golden hour aesthetic and lo-fi textures. The attention to detail within the set design establishes a specific period atmosphere, captured through a warm color palette.
Project a DJ’s matcha · Brand Identity
A DJ's Matcha establishes a distinct brand identity that bridges the gap between traditional food production and contemporary nightlife culture. The project encompasses a full visual system, from agricultural photography set in vast tea fields to product-focused imagery captured in moody, neon-lit bar settings. By utilising analogue film techniques and natural light, the visual narrative shifts between candid lifestyle moments by the pool and urban documentary-style street photography. The design framework was developed through a collaboration between LOTIPA and ImaginaryFriend, with creative direction provided by Brown and Doyle. The visual language is anchored by bold, minimalist typography, as seen in the custom packaging design for their matcha powder and bottled beverage line. Additional creative contributions include graphic design and AI direction by Alex Monteiro, with motion elements produced by Lukas Martins and Ax Leandro.
Liquid Death · The Reverse Shock Collar
Liquid Death leans into its signature irreverent tone for 'The Reverse Shock Collar,' a comedic commercial campaign developed alongside advertising agency Tombras. The project centers on a series of vignettes featuring subjects wearing electronic collars in an office environment, utilizing a humorous approach to product introduction. The creative relies on bold graphic text overlays to drive the narrative, maintaining a clean visual language across the vertical video format. This live-action production captures the brand's unconventional identity through staged reactions and comedic framing.
Hoplark · Case Study Loop
This commercial video case study for Hoplark provides an overview of the brand's visual identity, focusing on its range of hopwater beverages. The footage highlights product packaging through a series of dynamic sequences, showcasing the cans in both controlled studio settings and outdoor environments. Produced by Gus, the execution employs live-action technique and warm lighting to emphasize the product's colorful design. The edit incorporates various touchpoints, including close-ups of product handling and documentation of street poster displays.
Coffee Mate · Gimme Pour
Coffee Mate's Gimme Pour campaign introduces a lighthearted, narrative-driven approach to the beverage brand's latest commercial. Through a series of playful vignettes set within a modern domestic kitchen, the production channels a rhythmic, comedic energy that centers on the product's role in the daily morning ritual. Shot with cinematic framing and consistent natural light, the live-action spot emphasizes the interplay between the brand and its environment. With creative input from William McVay and production support from SMUGGLER and Unit+Sofa, the commercial maintains a polished, accessible aesthetic that leans into a highly visual, vertical format.
Sapporo · Prepare For Fugu
Sapporo’s 'Prepare For Fugu' campaign, produced by Collider, explores the intersection of culinary precision and hospitality. The film utilizes a cinematic, live-action technique to contrast the intensity of kitchen preparation with the atmosphere of a traditional dining environment. Moving from a tight, clean focus on ingredient handling to the moody lighting of a restaurant interior, the project leans into a polished, atmospheric aesthetic. Sound design by Electric Sheep complements the visual narrative, grounding the piece in the quiet focus of the setting.
Lynx · Dyson Daniels Fine Fragrance Holder
Lynx taps into the worlds of sports and lifestyle in this commercial campaign starring professional basketball player Dyson Daniels. The piece unfolds in a modern training facility where a product launch is presented, shifting from the unveiling of the campaign imagery to high-energy, cinematic sequences featuring the athlete. The project channels a sleek aesthetic through desaturated tones and dynamic lighting, grounding the fragrance promotion in an action-oriented visual language. Creative agency Thinkerbell developed the concept, with media planning support from Mindshare Australia.
Project it · Brand Identity
The brand identity for It, meticulously crafted through a collaborative effort involving PAPA TOM on design, Pascal Palmieri on photography, Alexandra Boblov on 3D artistry, and Constantin Martens on AI creation, pulses with an organic and vibrant energy. This comprehensive project transcends standard branding by integrating high-speed freeze techniques with motion graphics to bridge the gap between product utility and lifestyle appeal. At its core, the visual narrative utilizes a warm, golden color palette to evoke freshness, exemplified by the macro, high-speed footage of effervescent liquids and the tactile precision of glossy enamel pins captured under distinct hard light. The execution leans into a minimalist aesthetic, ensuring the Wildling logo remains a coherent anchor whether embroidered on apparel, rendered as a translucent 3D object, or displayed on digital interfaces. By shifting fluidly from the stark, high-contrast environments of CGI-rendered animations to the gentle, earthy tones of naturalistic outdoor lifestyle cinematography, the branding establishes a versatile yet distinct visual vocabulary. The project successfully employs a mix of 3D render techniques and live-action sequences to create a cohesive brand ecosystem that feels both grounded and aspirational, proving that a strong identity relies as much on textural detail and shadow play as it does on clean, graphic design. It is a masterful study in how diverse production techniques, from artificial intelligence to organic macro photography, can harmonize to define a modern, multifaceted identity.
Jones Coffee Roasters · All Grown Up - Dead Ad Society Year Two Winner
In the latest campaign for Jones Coffee Roasters, titled All Grown Up, the brand expertly navigates the humorous intersection of morning routine and the unpredictable nature of parenthood. The commercial spot leans into a lighthearted, relatable lifestyle narrative, featuring a woman enjoying a peaceful coffee walk until an encounter with a vocally unimpressed infant disrupts her momentary zen. By leveraging a crisp live-action technique, the project successfully captures the authentic, everyday chaos that resonates deeply with the core consumer demographic within the competitive food and beverage industry. The execution benefits from a sharp, rhythmic pace that allows the comedic timing to shine, effectively juxtaposing the protagonist's serene enjoyment of her brew against the visceral, high-volume reality of a suburban sidewalk breakdown. This commercial effort, which recently secured recognition as a Dead Ad Society Year Two Winner, underscores how a simple, well-observed human moment can reinforce brand identity without feeling overly manufactured. With production support from hungryman and meticulous post-production and VFX work by Max Cooper, the film maintains a clean, professional aesthetic while keeping the emotional stakes grounded. Enhanced by the nuanced sound design from Sonic Union and Antfood, the final piece serves as a masterclass in tone, demonstrating that a strong creative concept remains the most effective tool for capturing audience attention in an increasingly crowded beverage landscape.
Fanta · Halloween - Ghost Face Launch
Fanta embraces the eerie allure of the spooky season with its latest Halloween Ghost Face launch, a beverage campaign that masterfully balances festive whimsy with a high-stakes cinematic aesthetic. Produced by the collaborative powerhouse of WPP Open X, Evan Cunningham, and the team at forpeople, the project transports viewers into a surreal, dark factory landscape where bubbling orange vats and complex machinery hum with otherworldly energy. Through the sophisticated use of 3D render and CGI, the narrative introduces mischievous creatures sporting glowing jack-o-lantern heads, effectively bridging the gap between playful brand iconography and a genuinely moody, immersive atmosphere. The visual identity of the spot leans into a striking contrast, pitting deep shadows against vibrant electric blue accents and the signature intense orange of the Fanta brand. As an orange delivery truck traverses a misty landscape toward an impending dark vortex, the film utilizes a seamless blend of live-action technique and intricate VFX to build a palpable sense of anticipation. The final sequence, a grounded and dramatic close-up of a figure accessing an icy cooler, centers the product experience within this supernatural world. By leaning into high-end production values and a distinct narrative arc, the campaign elevates standard beverage advertising into a compelling piece of visual storytelling that captures the quintessence of the Halloween spirit with technical precision.
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