Chipotle
Chipotle's culture-driven fast food campaigns, CGI animations and brand collaborations
Featured Chipotle projects
This week's top Chipotle projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Chipotle · Cultivating brand. Connecting with culture.
Chipotle explores its connection to contemporary culture in this promotional video, spanning from retail storefronts to the digital interface of its mobile rewards platform. The visual narrative highlights the brand's presence beyond the kitchen, showcasing branded apparel, digital menu boards, and specific menu offerings like smoked brisket. Produced with a clean commercial aesthetic, the video captures the process behind ingredients like garlic guajillo steak alongside elements of the brand's loyalty program. The project, created by agency Zeus Jones, leans into a horizontal, live-action technique to present a holistic view of the fast food chain's identity.
Chipotle · Unfolded
Chipotle explores the origins of its ingredients in the animated campaign, Unfolded. The project leans into 3D render / CGI to illustrate the journey from agricultural production to the final meal, highlighting both the farming process and delivery logistics. Developed in collaboration with agency Venables Bell + Partners, the film employs a minimalist aesthetic and a vibrant, retro-inspired color palette. The spot was produced by Hornet, which also handled the post-production and VFX, with production services provided by Tool. Sound design and composition for the film were managed by Sunset BLVD and Wave Studios.
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