KFC’s How Much Do You Believe in Chicken is a cinematic commercial that leans into a suspenseful, high-energy narrative. Directed by Vedran Rupic with creative development by Mother London, the film shifts from the static, atmospheric tension of a dimly lit warehouse to an urgent, coordinated movement sequence.
Characters move through industrial corridors with live-action technique, their actions defined by pools of overhead lighting. The visual language emphasizes a moody aesthetic as the cast navigates the space in unison.
