KFC
How Much Do You Believe in Chicken
Brand
Date
Oct 2026
Description
KFC’s How Much Do You Believe in Chicken is a cinematic commercial that leans into a suspenseful, high-energy narrative. Directed by Vedran Rupic with creative development by Mother London, the film shifts from the static, atmospheric tension of a dimly lit warehouse to an urgent, coordinated movement sequence. Characters move through industrial corridors with live-action technique, their actions defined by pools of overhead lighting. The visual language emphasizes a moody aesthetic as the cast navigates the space in unison.
Style
Horizontal, Action, Cinematic, Moody
Industries
Fast Food
Color
Jet Black
Crimson
Off-White
Background
Warehouse
Context
TVC / TV Commercial
Associated creatives
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