Powerade
Featured Powerade projects
This week's top Powerade projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Powerade · Comeback Champions
Powerade’s 'Comeback Champions' is a high-intensity commercial production focused on the physical and mental recovery journeys of athletes. The film tracks the trajectory of training and rehabilitation, moving between basketball courts, competitive swimming environments, and medical recovery settings. Produced by Wild Gift, the project utilizes cinematic lighting and a cool, desaturated colour palette to frame the grit behind professional sports. The visual narrative combines live-action technique with slow motion, balancing rapid-fire sequences of athletic competition with moments of quiet reflection.
Powerade · The Vault
Powerade presents The Vault, an athletic campaign featuring gymnast Simone Biles. The film captures an intimate, focused look at elite performance, set within the environment of a training gymnasium. Produced by Somesuch with creative oversight from Ogilvy North America, the piece employs cinematic framing and low-key lighting to emphasize the intensity of the athlete’s training regimen. This vertical, live-action work focuses on high-contrast visuals to build an atmospheric aesthetic.
Powerade · The Athlete Code
Powerade explores the rigors of high-performance training in the sports beverage campaign, The Athlete Code. Through a series of vignettes, the narrative follows elite competitors across soccer pitches, aquatic facilities, and locker rooms, emphasizing the physical demands of professional sports. The production, led by agency Ogilvy North America, utilizes cinematic live-action techniques to build an atmosphere of focused intensity. Dramatic night lighting and high-contrast shadows define the visual language, which is reinforced by a cool blue and teal color grade that highlights the grit of athletic preparation.
Powerade · WHAT IT TAKES
Powerade presents WHAT IT TAKES, a sports campaign that captures the determination of an athlete on the basketball court. The production centres on a young basketball player, bringing a sense of focus to the indoor gymnasium setting through a cinematic, moody visual approach. The film leans into dramatic lighting and high-angle cinematography to frame the athlete’s movements. Integrating live-action technique with bold graphic overlays, the project emphasizes a clean aesthetic across its vertical format. The work was developed by agencies Lyrical Lemonade, WPP OpenX, and Ogilvy NY.
Powerade · The Athletes Code
Powerade explores the intersection of physical and mental resilience in "The Athletes Code," a cinematic sports film focusing on the high-stakes world of elite training. The project captures athletes in locker rooms, by pools, and under stadium lights, leaning into a moody and grounded aesthetic. Developed by agency partners Ogilvy New York, the campaign utilizes a live-action technique with grainy textures and low-key lighting to emphasize the intensity of professional sports. The production features a collaborative approach across multiple studios, including Let it Rip Pictures and Cosmo Cine, with post-production handled by Church Edit and TELEVISOR Studio, and sound design by Sound Goods.
Powerade · The Ladder
Powerade presents 'The Ladder,' a high-energy commercial campaign centered on the intensity and dedication within basketball culture. Produced by Fela, the spot captures the kinetic nature of the sport through a series of training and game-day sequences. The film utilizes cinematic lighting to create dramatic contrast, framing players against the backdrop of illuminated courts and atmospheric night settings. Through a live-action technique, the project highlights moments of athletic focus, transitioning from quiet training sessions to the high-stakes environment of a stadium court.
Powerade · Mitchell Johnson
Powerade features professional cricketer Mitchell Johnson in this high-energy commercial, set against the backdrop of a sunlit cricket stadium. The campaign highlights athletic intensity through a series of sequences capturing running, bowling, and mid-game celebrations. Produced with a focus on vibrant, saturated visuals, the film utilizes natural lighting and slow-motion techniques to emphasize the physical demands of the sport. The production was managed by Zoom Film & Television, with creative direction provided by Ogilvy Sydney and Mather Sydney. Post-production and VFX were completed by Fin Design + Effects.
Powerade · Ice Rugby
Powerade’s Ice Rugby commercial brings the intensity of contact sports to a frozen pitch, reimagining the game through the lens of a rugged, cold-weather match. The project features players on ice skates navigating a snowy environment, with the production leaning into a cool, desaturated blue color grade to emphasize the harsh winter conditions. The spot captures the physical exertion of the game through dramatic live-action technique and slow motion, highlighting visible breath vapor and intense athletic movement. Developed by MullenLowe Cape Town, the film utilizes cinematic lighting to build a high-contrast, atmospheric sports narrative.
Powerade · Just A Kid From Somewhere
Powerade’s Just A Kid From Somewhere campaign captures the high-stakes environment of competitive gymnastics, following a young athlete through her preparation and performance in a large-scale arena. The footage leans into a cinematic, raw visual language that highlights the focus and intensity required at the elite level of the sport. The project captures the gymnast as she navigates the runway, vault apparatus, and coaching interactions, utilizing slow motion to emphasize the precision of her training. Production was handled by Good Times.
Powerade · Pause is Power
Powerade’s 'Pause is Power' campaign highlights the intersection of intense athletic performance and the necessary moments of recovery. The film captures a wide range of disciplines, from basketball and soccer to track and field, utilizing high-contrast black-and-white visuals interspersed with vivid, colour-graded action sequences. Produced by Love Song with creative direction from Open X from WPP, the project leans into a cinematic live-action technique. The narrative architecture alternates between high-energy movement and periods of stillness, punctuated by slow motion to examine the physical commitment inherent in elite sports. Post-production and VFX were handled by RASCAL, with sound design and original music contributed by Angel Sound.
Powerade · Churn
Powerade explores the quiet intensity of movement and focus in its latest commercial project, Churn. Set within the confined, institutional environment of a dormitory, the film tracks young athletes through shared bedrooms and communal hallways. Produced by Love Song, the work employs a live-action technique that balances natural and interior lighting to maintain a grounded atmosphere. The project utilizes cinematic framing to capture subtle interactions, relying on a desaturated color palette to underscore the film's cool, contemplative tone.
Powerade · Soccer
This Powerade commercial spot centres on the intersection of generational sports passion, following a young soccer player as he moves from a quiet local convenience store encounter to the intensity of a crowded stadium. The narrative highlights the athlete’s preparation and performance on the pitch, framed by the high-energy aesthetic of live-action technique and cinematic framing. The production, handled by Love Song, utilizes dynamic camera movements and slow motion to capture match action, emphasizing the visceral pace of the sport through a series of dramatic close-ups and wide stadium shots.
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