Skittles
Skittles' high-concept commercial campaigns and surreal humor across the CPG and food sector
Featured Skittles projects
This week's top Skittles projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Skittles · Therapist
Skittles presents 'Therapist,' a commercial film featuring actor Michael C. Hall in a comedic interaction set within a traditional office environment. The spot focuses on a dialogue-driven narrative where the lead character shares his anxieties while holding a packet of the product. Produced by SMUGGLER, the project utilizes live-action techniques to maintain a clean, professional aesthetic. The execution centers on the performance within the static, structured setting of a therapist's office.
Skittles · Deliver the Rainbow
Skittles presents 'Deliver the Rainbow,' a comedic commercial spot that leans into the brand's signature absurdist tone. The narrative follows two high school students whose conversation about candy is interrupted by the arrival of a surreal, furry creature summoned through a makeshift horn. The production moves between a high school corridor and a wooded outdoor setting, utilizing live-action technique to ground the surreal elements. The project features deadpan dialogue paired with elaborate, high-production costume design to establish its cinematic aesthetic.
Skittles · Settle It
In 'Settle It' for Skittles, DDB Chicago explores a surreal narrative set in a remote desert town where residents resolve disputes through a display of oversized, bulging biceps. The spot leans into deadpan comedic acting, contrasting a desaturated, gritty aesthetic with deliberate visual effects. The production, directed with a cinematic focus, utilizes natural daylight to ground the absurd premise in a series of dusty, rural environments, including a barbershop and town square. The film highlights the brand's comedic direction through its integration of live-action technique and CGI.
Skittles · Global Pride
Skittles Global Pride presents an animated exploration of community celebrations through a vibrant, high-energy lens. The project utilizes expressive motion graphics and a bold color palette to bring diverse public spaces to life. Produced by Hornet, the film incorporates dynamic character design and graphic animation styles to maintain a fluid, celebratory pace. Sound design and original music for the piece were provided by Human.
Explore other CPG / Packaged Food brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
