Cheetos
Featured Cheetos projects
This week's top Cheetos projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Cheetos · The Other Hand
Cheetos explores the universal struggle of snacking in 'The Other Hand,' a humorous commercial campaign that leans into the physical comedy of attempting everyday tasks with one's non-dominant hand. Directed by Harold Einstein, the film sequences a series of vignettes—from a chaotic police sketch interrogation to a backyard birthday party—to highlight the specific inconvenience of the snack-dust phenomenon. The production maintains a clean aesthetic, utilising bright, even lighting across various interior and exterior commercial environments. Developed by Goodby Silverstein & Partners, the campaign relies on a straightforward live-action technique to ground the humorous premise in recognisable scenarios.
Cheetos · Cheetos x Wednesday
Cheetos bridges its playful brand identity with pop-culture narrative in this crossover spot featuring the iconic character Thing from the series Wednesday. The film leans into a classic boardroom casting setup, using a commercial aesthetic to frame an audition where Thing interacts directly with the product. Produced by SMUGGLER and directed by the creative teams at Goodby Silverstein & Partners, the project utilizes live-action technique to maintain a crisp, clean visual tone. Mirada handled post-production and VFX, ensuring the integration of the character remains central to the narrative flow across the boardroom setting.
Cheetos · Megan Thee Stallion & Nickelback - Pickle’s Back [Official Music Video]
Cheetos explores a surreal collaboration for the Pickle’s Back campaign, featuring Megan Thee Stallion and Nickelback in a high-production commercial. The project juxtaposes live-action performance with detailed miniature sets, utilizing cinematic camera work and VFX to bridge the scale between the artists and the product. Developed by GUT Miami and D3, the campaign integrates the two musical acts into a unified narrative. The production, managed by Radical Media, incorporates transitions between a miniature city environment and a professional recording studio, maintaining a consistent aesthetic across diverse settings.
Cheetos · Cheetos Flamin’ Hot Dill Pickle
Cheetos introduces the Flamin’ Hot Dill Pickle flavor through a comedic spot featuring rapper Megan Thee Stallion. The film centers on a narrative where the artist navigates a detailed miniature city model set, employing live-action technique and integrated VFX / visual effects to blend her into the environment. Creative direction by GUT Miami and production by RadicalMedia US drive the project's visual identity. The narrative shifts from the stylized urban diorama to a recording studio setting featuring an appearance by Chad Kroeger. Post-production and visual effects were managed by PS260 and Company 3 LA, with audio finishing by Laura Lamb Patterson.
Cheetos · Cheetos Pants
Cheetos explores the intersection of snack culture and designer fashion in this cinematic project, Cheetos Pants. The commercial features behind-the-scenes studio sessions and candid interviews with a collection of industry figures, including Max Siegelman, Karoline Spenning, Kenneth Cole, Emily Cole, and Zang Toi, as they navigate the creative process. The production bridges the gap between commercial design and high-fashion aesthetics. By integrating live-action techniques with clean, professional lighting, the piece captures digital sketching sessions and editorial portraits that highlight the collaboration across multiple global agencies including Impact BBDO Dubai, BBDO New York, and BBDO Pakistan, alongside production support from Omnicom Production, Omnicom Studios, and ANOTHER PLACE.
Cheetos · Cheetle Dust
Cheetos explores the ritual of snacking in the 'Cheetle Dust' commercial, a project developed by agency and production house DEPT® UK. The film focuses on the distinct orange seasoning residue often left behind during consumption, framing it through a lens of candid character vignettes and urban settings. The edit employs a fast-paced approach, utilizing quick transitions and motion-heavy sequences to highlight the interaction between the product and its audience. By emphasizing live-action technique and action-oriented framing, the work leans into a high-energy aesthetic that bridges the CPG and food and beverage sectors.
Cheetos · Teach Me How To Curl
In this commercial spot for Cheetos titled Teach Me How To Curl, the brand mascot Chester Cheetah steps into the role of a curling coach. The production team, including Dace & Mohr and Evolve Studios, captures a series of humorous athletic sequences staged within a brightly lit indoor arena. The film leans into dynamic dance choreography, featuring performers styled in a palette of white, blue, and orange. The project utilises live-action technique, while the team at We Fly Coach integrated motion graphics and vibrant colour grading throughout the piece to maintain a high-energy aesthetic.
Cheetos · Mac 'N Cheese: Portfolio
This commercial for Cheetos Mac 'N Cheese positions the brand mascot, Chester Cheetah, as the centerpiece of a stylized, indulgent world. Sitting on a golden throne and flanked by oversized bowls of macaroni and cheese, the production leans into the brand's signature aesthetic through vibrant orange and yellow palettes. The spot utilizes dynamic studio lighting and CGI to bring the product packaging to the forefront, maintaining an energetic tone throughout. Agency production for this project was handled by D3, with music and sound design provided by Yessian Music.
Cheetos · Can't Touch This
Cheetos explores the perils of orange-dusted fingers in this comedic commercial campaign titled Can't Touch This. The narrative follows a man who strategically maintains his snack-covered hands to avoid everyday obligations, ranging from office work to home chores and social events. Produced with a minimalist approach, the live-action project uses visual gags to highlight the humorous consequence of snacking. Goodby Silverstein & Partners directed the creative execution, which features natural office lighting and domestic settings to frame the snack-related antics.
Cheetos · Duster
Cheetos introduces the Duster, a specialty kitchen gadget designed to transform the snack into a versatile culinary ingredient. The spot highlights the appliance’s functionality through a sequence of food preparation shots, demonstrating the process of coating items such as chicken and donuts in Cheetos dust. The narrative opens with a high-contrast black-and-white aesthetic before transitioning into vibrant color as the device is revealed. The campaign features a live-action technique to showcase the product's integration into home cooking, with creative efforts led by agency Amazon and production company Superprime Films, including post-production and VFX work by Nice Shoes.
Cheetos · Movie Night
Cheetos' 'Movie Night' campaign, produced by L'Éloi, depicts a quiet evening in through a series of intimate, lived-in vignettes. The spot leans into a cinematic aesthetic, utilizing warm, atmospheric lighting to define the domestic space. The narrative centers on a group of friends gathered on a sofa, capturing reactive close-ups and casual interactions while sharing snacks. By employing a live-action technique with distinct color grading, the production establishes a relaxed and familiar mood.
Cheetos · No Diggity: Young Family
Cheetos presents 'No Diggity: Young Family,' a commercial spot centered on the brand's Mac 'n Cheese range. The narrative takes place in a domestic kitchen, featuring the brand's mascot, Chester Cheetah, interacting with a family as they prepare and consume the pasta product. Produced with live-action technique and integrated VFX / visual effects, the film utilizes warm, clean lighting to establish a grounded, home-centric atmosphere. The soundscape is provided by JSM Music.
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