Smirnoff
Smirnoff's vibrant commercial campaigns and cultural partnerships in alcoholic beverages
Featured Smirnoff projects
This week's top Smirnoff projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Smirnoff · Troye Sivan
This commercial project for Smirnoff features artist Troye Sivan, blending a casual office aesthetic with vibrant, high-energy sequences. The narrative transitions from a modern, stone-walled interior to a red-lit environment, utilizing a live-action technique to capture the movement of dancing figures. The production, handled by Dazed Studio, leans into clean framing and purposeful interior lighting to establish its tone. Post-production and VFX were managed by Wash, contributing to the spot's polished visual rhythm.
Smirnoff · Come On In - Brooklyn - Trailer
Smirnoff highlights local community and music culture in this trailer for the brand's 'Come On In' project. Set in Brooklyn, the piece captures urban life through a blend of street sequences and intimate, detail-focused shots of vinyl culture and social gatherings. The film utilizes moody colour grading and VFX to build a cinematic atmosphere. With post-production handled by LOCKT, the narrative leans into live-action technique to document the energy of the neighbourhood's interconnected cultural spaces.
Smirnoff · Come On In - Brooklyn - Trailer
Smirnoff highlights community connection and local music culture in the 'Come On In' project. Shot in Brooklyn, the piece captures a cross-section of urban life, moving from the technical details of DJ turntables and mixing consoles to the social rhythm of neighborhood gatherings on brownstone stoops. Produced by Stept Studios, the trailer utilizes a live-action technique to translate the energy of local music scenes into a visual narrative. The execution relies on cinematic lighting and a moody aesthetic to frame spontaneous interactions and group settings, anchoring the brand within an authentic, ground-level perspective of the city.
Smirnoff · Come On In - Brooklyn
Smirnoff’s "Come On In - Brooklyn" project is a cinematic music video production that captures the artistic energy within a recording studio environment. The piece centers on the intimate performances of vocalists, using close-up shots to detail the interaction between talent and professional audio gear. Produced by Stept Studios, the execution employs a low-key chiaroscuro lighting style to define the studio atmosphere. Rhythmic editing anchors the sequence, shifting between performance footage and technical snapshots of turntables and vinyl, maintaining a grounded, analogue-inspired aesthetic throughout the video.
Smirnoff · Come On In - Chicago - Trailer
Smirnoff’s "Come On In - Chicago" trailer spotlights the city’s vibrant drag community through a series of intimate and high-energy vignettes. The film moves between the quiet focus of performers applying makeup in vanity mirrors and the kinetic energy of stage performances. Produced by Stept Studios, the project captures the preparation and self-expression inherent in the drag scene. Through the use of rhythmic editing and cinematic lighting, the piece anchors the viewer in the atmosphere of Chicago’s nightlife and performance culture.
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