
Planters
Planters' cinematic campaigns and high-production commercials across CPG and packaged food
Featured Planters projects
This week's top Planters projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Planters · Nuts About the Holidays
Planters introduces the 'Nuts About the Holidays' campaign, a festive commercial set within a whimsical, high-production workshop. The project utilizes rich 3D animation to bring a cinematic staging of holiday preparation to life, centering on Mr. Peanut in his signature top hat. The spot leans into a warm, nostalgic aesthetic through its intricate mechanical details and festive, holiday-themed environment. Production and post-production were handled by Mathematic Studio.
Planters · Super Bowl LIV Gameday
This commercial spot for Planters features an intimate dialogue set within a tavern environment. Two characters engage in a conversation over a selection of mixed nuts, highlighted by a warm, amber-toned aesthetic. The film utilizes live-action technique to capture the interaction, with post-production and visual effects provided by Nice Shoes. The project focuses on the interplay between the two leads against a backdrop of ambient pub lighting.
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