Coors Light
Coors Light's bold live-action campaigns and cultural activations in alcoholic beverages
Featured Coors Light projects
This week's top Coors Light projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Coors Light · In Mahomeses
Coors Light taps into a humorous parallel narrative for its latest campaign, In Mahomeses. The spot features professional athlete Patrick Mahomes in a relaxed, domestic setting, quickly joined by actor Eric Stonestreet for a lighthearted interaction. Produced by Good Behavior, the work utilizes a clean live-action technique to capture the dialogue-driven exchange. The creative direction, led by Mischief @ No Fixed Address, leans into the personality of the talent while maintaining a professional commercial aesthetic throughout the horizontal format, with final polish provided by Mackcut.
Coors Light · The Coooors Call
Coors Light taps into celebratory moments for The Coooors Call, a commercial campaign capturing high-energy interactions across diverse environments. The production moves between pub interiors, lakeside settings, and wooded campsites to showcase the brand in various social contexts. Developed by agency Droga5 New York with production house SMUGGLER, the project relies on live-action capture and dynamic editing. The visual language utilizes dramatic lighting to emphasize the reactions of individuals during sports and social events. Post-production, VFX, and sound design were handled by Company 3 New York, Preymaker, and Wave Studios NY.
Coors Light · Anthem
Coors Light presents 'Anthem', a commercial campaign for the alcoholic beverage category that tracks a group of hikers through diverse landscapes. The production traverses coastal shores, dense forests, and winter mountain trails, focusing on the scale of the environment. Captured through live-action technique, the project utilises natural light and a cinematic visual approach to document the expedition across rugged terrain. Developed by agency Mischief and production house DOMO, the narrative foregrounds the physical journey through varied natural settings.
Coors Light · Patrick Plunge
Coors Light presents 'Patrick Plunge', a commercial spot featuring NFL athlete Patrick Mahomes. The project leans into a surreal, cinematic aesthetic, placing the subject within a minimalist, concrete interior that contrasts sharply against a backdrop of snow-capped mountains. The execution centers on a bespoke ice bath installation, blending sports-focused narrative with clean, high-contrast visual production. Developed by agency Mischief @ No Fixed Address with production handled by Good Behavior, the film utilises a live-action technique to maintain a cool, composed tone throughout the sequence.
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