Starbucks
Starbucks captures global coffee culture through cinematic commercials and intimate brand films
Featured Starbucks projects
This week's top Starbucks projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Starbucks · Pink Energy
Starbucks captures a high-energy, youthful aesthetic in their latest commercial, Pink Energy. Developed by American Haiku with production by Object & Animal, the campaign utilizes a fast-paced montage that follows a diverse group across urban and natural landscapes. The project channels a vibrant, contemporary lifestyle through a distinct visual approach. Featuring bright color grading and the use of Super 8 and 16mm film stock, the live-action commercial leans into a saturated, playful mood supported by integrated overlay graphics.
Starbucks · Together
Starbucks explores the social landscape of the modern coffee shop in this commercial campaign, 'Together.' The film highlights the intersection of routine and community, focusing on the interactions between baristas and customers across a series of intimate, candid environments. Produced by Somesuch US with creative oversight from Anomaly LA, the work leans into live-action technique and warm lighting to capture the atmosphere of daily connection. Post-production and visual effects were handled by Trafik, with editorial contributions from MakeMake.
Starbucks · Mantra
Starbucks China presents Mantra, a commercial campaign that turns an observational lens on the daily operations within its café spaces. Created in collaboration with Anomaly Shanghai, the project documents the technical precision of baristas alongside the quiet atmosphere of the shop floor. Utilizing live-action technique and a moody visual palette, the work emphasizes the rhythmic nature of coffee preparation. The vertical format frames the intimate connection between staff and the craft of the service environment.
Starbucks · Iced Shaken Espresso
Starbucks introduces its Iced Shaken Espresso through a commercial campaign that highlights the craft of the beverage. The production focuses on the preparation process, capturing the movement of espresso pouring over ice and the rhythmic shaking of ingredients behind the counter. The film utilizes a clean, live-action technique to showcase the preparation of the coffee, emphasizing rich textures and natural lighting within a contemporary café environment. With production led by Anomaly Shanghai and Starbucks China, the project maintains a focus on the technical craft and atmosphere of the brand's beverage preparation.
Starbucks · Coming Home
Starbucks' Coming Home campaign features a cinematic narrative centered on the rhythms of daily life. The spot interweaves intimate domestic moments with the familiar activity of city storefronts, highlighting coffee culture through a series of observations. Produced by ILA Studio, the film leans into a warm color palette and live-action technique. The visual approach utilizes natural grading to capture quiet, nostalgic exchanges and morning routines.
Starbucks · Here For Every You (Female)
Starbucks' Here For Every You campaign presents a series of vignettes documenting diverse women in varied urban settings. From office environments to park landscapes, the footage highlights candid interactions with the brand's beverages as a constant across daily routines. Produced by Big Spaceship, the project leans into a grounded visual style. The spot uses natural lighting and clean, live-action techniques to emphasize authenticity in everyday moments, underscored by sound design and music from MAS-Music and Strategy.
Starbucks · Here For Every You (Male)
Starbucks explores the intersection of daily routine and personal space in the commercial spot 'Here For Every You (Male).' The film follows a protagonist through a series of environments, from a climbing gym to quiet forest paths, framing the brand's beverages as a constant companion across disparate lifestyle moments. The project channels a clean, live-action aesthetic, relying on natural lighting to maintain an authentic, unadorned feel. Developed alongside creative agency Big Spaceship, the spot prioritizes a grounded, human-centric tone, with original music and sound design provided by MAS-Music and Strategy.
Starbucks · Drawn Together
Starbucks celebrates the festive season with 'Drawn Together,' a commercial film that highlights the arrival of holiday-themed cups within the cozy setting of a café. The narrative centers on a barista personalizing red paper cups, framing the ritual as a seasonal staple for customers escaping the snowfall outside. Produced by The Directors Bureau with creative development from Anomaly NY, the spot leans into a warm aesthetic. It utilizes golden hour lighting to bridge the gap between the chilly, exterior winter environment and the intimate, inviting interior of the store, emphasizing the tactile nature of the holiday season through live-action technique.
Starbucks · Cold Foam Cold Brew
Starbucks introduces the Cold Foam Cold Brew through this commercial campaign, focusing on the sensory preparation of the beverage. The piece leans into a high-contrast aesthetic, utilizing live-action technique to highlight the interaction between the dark coffee and the dense, white foam layer. The production features a clean visual language set against a stark marble countertop, complemented by animated green script typography. With production services by HONE and creative work from CALLEN, the footage prioritizes texture through macro cinematography.
Starbucks · Alchemy
Starbucks explores the visual textures of their brewing process in the Alchemy commercial project. The film focuses on the interplay of liquid and temperature, utilizing macro cinematography to capture the interaction between dark coffee and creamy foam. Developed in collaboration with agency Big Spaceship, the production leans into a warm aesthetic. Through the use of slow motion, the piece highlights the fluidity of the pour and the intricate details of the coffee preparation process. Music and sound design for the project were provided by MAS-Music and Strategy.
Starbucks · Caramel Frappucino
Starbucks presents a dynamic commercial spot for the Caramel Frappuccino, featuring a sequence of high-contrast visuals that highlight the product. The film uses a warm color palette to capture rich close-ups of caramel pouring and textured arrangements of coffee beans. Directed through a blend of live-action techniques, the project moves between diverse environments including urban street scenes and outdoor settings. The narrative is punctuated by studio silhouette dancing and graphic flatlay shots, with an original soundscape provided by SoStereo.
Starbucks · The Real Tony
Starbucks explores consumer recognition in this commercial spot titled 'The Real Tony Hawk.' Directed by the creative agencies Edelman US and Golden LA, the campaign features professional skateboarder Tony Hawk navigating an indoor halfpipe.
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