KFC
KFC's high-energy fast food commercial campaigns, cinematic spots and global brand activations
Featured KFC projects
This week's top KFC projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
KFC · How Much Do You Believe in Chicken
KFC’s How Much Do You Believe in Chicken is a cinematic commercial that leans into a suspenseful, high-energy narrative. Directed by Vedran Rupic with creative development by Mother London, the film shifts from the static, atmospheric tension of a dimly lit warehouse to an urgent, coordinated movement sequence. Characters move through industrial corridors with live-action technique, their actions defined by pools of overhead lighting. The visual language emphasizes a moody aesthetic as the cast navigates the space in unison.
KFC · Hot Ranch
KFC injects a jolt of adrenaline into its latest food and beverage campaign, Hot Ranch, by pivoting away from the standard dining room setting and leaning into a hyper-kinetic, genre-bending narrative. The spot centers on social media sensation IShowSpeed, utilizing live-action technique to seamlessly bridge the gap between a sleek, nocturnal drive-thru experience and a surreal, sun-drenched Western fantasy. By contrasting moody, low-light interior car shots with an expansive, dusty environment populated by performers in vibrant red fringed cowboy attire, the film captures a sense of relentless momentum. The aesthetic is punctuated by sudden transitions and cinematic framing, effectively mirroring the fiery intensity of the product itself. Under the production guidance of Max Cooper and the meticulous post-production and visual effects work of William McVay, the narrative achieves a seamless blend of action and humor that feels tailor-made for a digitally native audience. The campaign expertly employs slow motion to heighten the stakes of the ride, grounding the fast-paced, high-energy sequence in a visual language that feels both polished and intentionally unpredictable. This bold creative departure highlights KFC's ability to maintain its identity within the competitive fast food landscape while embracing a more stylistic, action-oriented approach to brand storytelling that commands attention in every frame.
KFC · Chicken Battle
In a bold subversion of the fast food industry landscape, KFC brings its latest campaign, Chicken Battle, to life by collapsing the space between epic high-fantasy storytelling and contemporary quick-service marketing. This cinematic commercial leans into the surreal, casting a diverse group of actors as medieval warriors whose traditional armor is jarringly and humorously accented by red branded shirts, baseball caps, and iconic chicken buckets. Set against the sun-drenched backdrop of a rural field dotted with oak trees, the production utilizes a warm, golden-hour light that grounds the absurdity in a tangible, expansive reality. By blending the gravity of battle-hardened tropes with the casual consumption of fried chicken, the project effectively captures a playful, irreverent tone that feels uniquely self-aware. The live-action technique employed here manages to balance these disparate visual worlds, transforming a standard food and beverage advertisement into an engaging narrative exercise. With creative direction and agency support from Highdive, the project avoids the typical polished tropes of the sector, opting instead for a gritty, adventurous aesthetic that keeps viewers questioning the boundaries between fantasy and flavor. This intersection of medieval conflict and modern appetite highlights a strategic shift toward personality-driven content, ensuring the brand remains both memorable and deeply entrenched in the current cultural zeitgeist through its commitment to highly stylized, narrative-first advertising.
KFC · Go Full Chicken
The Go Full Chicken campaign for KFC presents a cinematic perspective on the brand's workforce. Developed by Special Australia, the live-action spot follows a restaurant employee during a twilight shift transition, capturing the quiet atmosphere of the parking lot environment. Produced by Exit Films, the creative leans into a cool color palette and deliberate pacing to frame the nightly routine. Post-production and VFX were managed by The Editors, with an audio landscape curated by Trailer Media, Mr Pape, and Sonar Music. The project was supported by media planning from Essence Mediacom.
KFC · Rudy II
KFC’s Rudy II commercial campaign, produced by Arts & Sciences, shifts between the high-energy environment of a crowded football stadium and the intimate, comedic setting of a local diner. The narrative centers on a group of characters discussing their aspirations while sharing buckets of fried chicken. Technically, the project employs a cinematic approach, utilizing high-contrast lighting to underscore the drama of the stadium sequences. The live-action work captures saturated team uniforms and athletic aesthetics to ground the fast food brand's creative direction within a familiar sports-focused context.
KFC · Fight Night
KFC enters the entertainment space with 'Fight Night', a cinematic campaign spot set within a dimly lit industrial warehouse. The narrative unfolds at an underground gathering, utilizing a raw aesthetic and moody lighting to build tension throughout the warehouse interior. The project leans into a gritty, cinematic visual language, centering on the diverse group dynamic found at this event. The production highlights the environment through a live-action technique, focusing on the atmospheric textures of the space.
KFC · The Gravy Master
KFC presents The Gravy Master, a commercial spot produced by Bodacious that leans into a moody, cinematic aesthetic. The narrative follows a protagonist in a velvet tuxedo and cravat, examining a glass of gravy with the same scrutiny typically reserved for fine spirits. The production utilizes a low-key chiaroscuro lighting technique to create a rich, atmospheric interior within a wood-paneled study. The film avoids traditional fast food tropes, opting instead for a deliberate, stylized presentation of the product.
KFC, Gymshark · Gains Have Never Tasted So Good!
This dynamic campaign captures a collaborative workout class presented by KFC and Gymshark. The production leans into a lifestyle aesthetic, utilizing live-action techniques to showcase high-intensity training sessions that blend athletic performance with brand-focused elements. The project features participants in athletic apparel, performing various exercises such as weighted squats and dumbbell lifts, interspersed with product placements of branded rice bowls. The execution maintains a clean visual style throughout, framing the crossover between fitness and food.
KFC · The Colonel's Hacks - Vertical
KFC's vertical commercial campaign, The Colonel's Hacks, leverages a bold visual identity to spotlight their menu offerings. The production utilizes a vibrant color palette, framing a stylized depiction of Colonel Sanders within a high-energy, digital aesthetic. The project incorporates live-action techniques, utilizing glitch effects and dynamic loading graphics to present product details. Produced with support from agencies Special New Zealand, Stanley St, and Thompson Spencer, with media planning by PHD New Zealand, the work leans into a clean, graphic-heavy look tailored for mobile-first platforms.
KFC · A transformed digital ordering platform, merging KFC’s iconic brand with unparalleled convenience.
KFC has introduced a revamped digital ordering platform, designed to integrate its brand identity with an emphasis on convenience. Created in partnership with the agency BASIC/DEPT®, the project features a series of motion graphics that highlight the user experience behind the new mobile application. The creative direction employs a brisk, split-screen format, alternating between high-definition close-ups of menu items and clean interface screen recordings. The aesthetic utilizes bold typography and a consistent crimson palette to maintain brand cohesion, emphasizing efficiency in the digital menu selection and checkout process.
KFC · Genius
KFC debuts its Genius campaign, a commercial focused on the product pairing of crispy fried chicken tenders with hot honey. The spot captures the process of drizzling spicy syrup over battered tenders, utilizing macro cinematography to highlight the product texture and glossy finish. Developed by agencies APR and Highdive, the project features live-action technique and slow motion sequences to showcase the meal components, including fries and a biscuit. Production was handled by ProdCo, with post-production and VFX contributions from Abyss Digital, Ethos Studio, and The Mill US. Editorial and sound design were managed by The Den Editorial and Another Country respectively.
KFC · Tasting Is Believing
KFC's 'Tasting Is Believing' campaign leans into the sensory details of the fast food experience. The spot highlights the textures of menu items through macro sequences of fried chicken and bubbling beverages, set against the backdrop of a moody, neon-lit environment. Produced by Sequoia Content, the commercial utilizes cinematic lighting and rhythmic editing to build momentum. The visual approach prioritizes a tactile, live-action technique to capture the energy of the restaurant experience.
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