Snickers
Snickers' signature humorous commercial campaigns and live-action storytelling across CPG
Featured Snickers projects
This week's top Snickers projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Snickers · You're Not You -- Generic
The enduring Snickers campaign titled You're Not You takes a sharp turn into the surreal in this latest iteration, which masterfully leans into the brand's signature dry wit to highlight the disruptive nature of hunger. In this live-action technique piece, the narrative follows a man transformed into a grotesque troll whose agitation at a local sports field reaches a fever pitch before he is offered the brand's iconic chocolate bar. The creative execution utilizes seamless VFX / visual effects to bridge the gap between the character's monstrous frustration and his eventual human composure, grounding the absurd concept in a gritty, cinematic lighting environment that adds weight to the humor. By focusing on the transformation sequence within a drab outdoor community sports setting, the work channels the familiar tropes of the long-running series while elevating the visual storytelling through a refined lens. With agency and creative vision spearheaded by Max Cooper and production handled by Haven't You Done Well, the project maintains the high-energy, humorous pacing essential to the CPG and food and beverage landscape. It serves as a textbook example of how to iterate on a globally recognized brand platform without losing the core comedic impact that audiences have come to expect, proving that even a troll can find common ground through a well-timed snack.
Snickers · Chefs
Snickers presents 'Chefs,' a commercial spot centered on the meticulous preparation of a stadium football field. The work captures the precision of end zone painting, contrasting detailed brushwork with the expansive scale of the arena environment. Directed through a commercial lens, the piece leans into natural light to highlight the crisp textures of the field and the stadium architecture. The production features live-action technique with aerial perspectives, with post-production and VFX handled by Brickyard and Royal Muster.
Snickers · Seagull
Snickers explores the coastal landscape in this campaign spot, 'Seagull.' The commercial centers on two figures relaxing on a beach, framed by rocky cliffs and the rhythm of the tide, before shifting focus to the product. Executed through live-action technique, the film utilizes natural light to maintain an earthy aesthetic across the beach environment. The production was developed by BBDO New York, with Good Behavior handling the shoot and Preymaker managing post-production and VFX.
Snickers · Party
Snickers presents 'Party,' a commercial spot centered on a domestic social gathering. The piece captures a group of friends interacting in a casual living room interior, leaning into a clean, live-action aesthetic. Developed by creative agency BBDO New York, the film features ambient lighting and contemporary decor to establish the setting. The production is underscored by audio from MAS-Music and Strategy.
Snickers · Brady Bunch
Snickers revisits the classic television format in this campaign spot, 'Brady Bunch,' which leans into the sitcom's iconic 1980s aesthetic. The project, captured in a live-action video format, centers on a familiar scene where a hunger-induced mood shift occurs on a retro living room set. Featuring actor Danny Trejo, the narrative uses the show's recognizable visual language and a humorous tone to explore the brand's 'You're Not You When You're Hungry' concept. Production was handled by O Positive, with creative development led by BBDO New York.
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