Doritos
Doritos' high-concept commercial campaigns and entertainment tie-ins across the food sector
Featured Doritos projects
This week's top Doritos projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Doritos · The Barbershop
Doritos leans into its snack-centric brand identity for this comedic commercial spot, The Barbershop. The narrative unfolds within a vibrant, retro-styled environment where a routine haircut takes an unexpected turn after the barber shares a bag of Nacho Cheese Doritos. The film utilizes a classic live-action technique to capture the awkward interaction, emphasizing the messier side of snacking. With production led by Patrick Koitzsch, the spot relies on timing and physical comedy to lean into the brand’s humorous tone.
Doritos · The Crunch Prix
Doritos leans into high-octane absurdity for The Crunch Prix, a spot that juxtaposes the mundane act of snacking with the intensity of professional circuit racing. The narrative trades traditional vehicles for unconventional furniture, featuring participants navigating a professional track while seated in armchairs, beanbags, and bathtubs. Developed alongside Goodby Silverstein & Partners, the commercial maintains a deliberate tension between its domestic subjects and the speed of the race. The production utilizes live-action technique complemented by extensive VFX to blend the two environments, resulting in a moody atmosphere that highlights the product in a fast-paced, action-oriented format.
Doritos · Doritos x ‘Stranger Things’ Telethon for Hawkins
Doritos leans into the aesthetic of 1980s broadcast television for its 'Telethon for Hawkins' campaign, a collaborative project created with Goodby Silverstein & Partners. The production serves as an extension of the Stranger Things universe, reimagined through the lens of a classic charity fundraiser. The commercial utilizes a retro VHS / lo-fi visual style, featuring warm color grading, scan lines, and vintage graphic overlays. With production handled by SMUGGLER, the piece integrates celebrity appearances and era-specific broadcast motifs to maintain the project's cinematic world-building. VFX and post-production by Mathematic Studio and Company 3 LA further ground the spot in its period-accurate aesthetic.
Doritos · Crunch the Norms, Long Live Triangles
Doritos leans into a bold aesthetic for its 'Crunch the Norms, Long Live Triangles' commercial. The campaign utilizes a minimalist visual language, structured around triangular motifs and high-energy character performances to anchor the narrative. Produced by Craft with agency creative direction from FP7 McCann Riyadh, the spot employs live-action techniques layered with post-production effects. The final edit reflects a playful, surreal tone, emphasizing the brand's core identity through vibrant color palettes.
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