Stella Artois
Stella Artois' cinematic commercial campaigns and heritage branding in alcoholic beverages
Featured Stella Artois projects
This week's top Stella Artois projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Stella Artois · The Gentlemen's Serve
Stella Artois presents 'The Gentlemen's Serve,' a narrative-driven commercial directed by Fredrik Bond. The film follows a group of men in tailored suits navigating a formal estate auction, utilizing a distinct aesthetic shaped by low-key lighting and atmospheric shadows to build tension within the frame. Produced by Stink Films with agency support from GUT Amsterdam, the project features cinematography by Ben Seresin and product design by Simon Bowles. The visual tone is reinforced by costume design from Rosa Dias and hair and makeup by Michele Baylis, anchoring the cinematic, live-action sequences within a structured, moody environment.
Stella Artois · Pure Gold 45s
Stella Artois positions its Pure Gold product through a high-end commercial campaign featuring professional tennis player Aryna Sabalenka. The project captures the athlete on a clay court against an urban backdrop, balancing athletic performance with the refined lifestyle aesthetic synonymous with the brand. The production, led by GREATERGOOD, utilizes live-action technique and warm tones to highlight both the movement of the game and the product itself. Through polished commercial lighting, the spot aligns the brand with a premium sports environment.
Stella Artois, FIFA World Cup 2026™ · Celebration ft. David Beckham
Stella Artois marks the FIFA World Cup 2026 with a high-energy campaign titled Celebration, featuring David Beckham. The commercial centres on the collective excitement of football fans, capturing the camaraderie and tension of a match day within a local pub environment. Driven by a live-action technique, the film focuses on the immediate physical reaction to a game-defining moment. The production utilises cinematic framing to heighten the scale of the crowd’s celebration, punctuated by motion-focused liquid shots. The project was developed by GUT Miami with additional creative contributions from Max Cooper.
Stella Artois · Holiday Skier
Stella Artois brings a festive atmosphere to the screen in the 'Holiday Skier' commercial, a short-form animation project produced by All Of Us Here. The spot utilizes a distinctive hand-drawn illustration style that leans into 1980s aesthetics, contrasting the vibrant blue tones of a snowy alpine landscape with the warmth of a mountain gathering. The narrative follows a skier navigating a winter slope before joining friends for an outdoor celebration. Integrating a live-action technique during the final product sequence, the film concludes with a close-up of a Stella Artois glass, focusing on the precision of the pour and the foam head. The project serves as a cinematic entry within the alcoholic beverages and food and beverage sectors.
Stella Artois · Snowglobe Ski Lift
Stella Artois brings a seasonal perspective to the alcoholic beverages category in their Snowglobe Ski Lift commercial. The campaign utilizes a blend of animation and live-action techniques to build a holiday-focused narrative, centering on a winter mountain landscape and the signature chalice glass. Produced by All Of Us Here, the spot leans into a nostalgic aesthetic, characterized by soft winter tones and minimal linework. The sequence moves from an expansive alpine environment to an intimate bar setting, maintaining a cinematic feel throughout.
Stella Artois · World's Greatest Events
Stella Artois spotlights the meticulous preparation behind the scenes of the Wimbledon tournament in this commercial production. The film documents the precision required for world-class sporting events, moving from wide shots of the iconic stadium to the technical detail of lawn maintenance on the grass courts. Produced by Knucklehead, the spot captures the ritualistic care of tournament grounds, featuring close-ups of equipment, net calibration, and the brand’s signature glassware. The cinematography uses natural light and a clean, polished aesthetic to frame the environment with a technical focus on process and craftsmanship.
Stella Artois · Party Trick
Stella Artois presents Party Trick, a commercial film capturing a social gathering centered around a sleight-of-hand performance. The spot features a magician unveiling a freshly poured glass of beer to an engaged group within a warmly lit, residential setting. Developed by Mother with production by Anonymous Content, the project relies on a live-action technique to build its narrative. Post-production and VFX were handled by MPC London, while the soundscape was crafted by Wave Studios.
Stella Artois · Le Apartomatic
Stella Artois presents Le Apartomatic, a commercial spot that leans into a sophisticated, mid-century aesthetic. Set within a wood-paneled lounge, the film utilizes atmospheric warm lighting and rich textures to frame the interaction between its two central characters. The production, handled by The Directors Bureau, features a cinematic live-action technique that highlights a retro-styled environment. The visuals emphasize the interplay of deep wood tones and muted orange accents, creating a distinct visual mood within the alcoholic beverages category.
Stella Artois · Table Drop
Stella Artois presents Table Drop, an atmospheric brand film that leans into surreal spatial transitions and cinematic visual storytelling. The campaign captures relaxed interior scenes, utilizing warm golden hour lighting and natural window illumination to frame intimate moments over drinks. Developed by Anomaly Toronto with production from SCOUT and Moonlighting Film Production Services, the work bridges live-action performances with intricate VFX / visual effects. The film maintains a shallow depth of field throughout the urban setting, focusing on the product presence within a shifting, dynamic environment.
Stella Artois · Let's Do Dinner
Stella Artois introduces 'Let's Do Dinner,' a commercial campaign centered on social connection and the shared experience of dining. The film features Ludacris and Zoe Saldana engaged in a conversation at a table, punctuated by a surprise video call to Jeremy Allen White. Utilizing live-action technique, the production relies on warm, natural light to establish a relaxed atmosphere. The sound design, led by Grayson Music, complements the scene, grounding the focus on casual interaction within the alcoholic beverages sector.
Stella Artois · From People to Premium DC
Stella Artois presents 'From People to Premium DC', a commercial campaign that highlights the brand's heritage through a series of atmospheric, countryside-inspired sequences. The film grounds its narrative in rural environments, contrasting close-up product details with expansive landscapes. The production, handled by DraftLine, employs a cinematic visual language marked by desaturated tones and natural light. Utilizing a combination of drone footage and handheld camera work, the execution leans into an authentic, calm aesthetic, further enhanced by analogue film textures and dusk lighting.
Stella Artois · A Taste Worth More
Stella Artois presents 'A Taste Worth More,' a commercial film featuring David Beckham set within a classic, dimly lit tavern. The production leans into a cinematic aesthetic, utilizing warm amber lighting to highlight the interior’s rich wood paneling and bar environment. Developed by agency and production partner GUT, the live-action spot emphasizes the atmosphere of the space through a focus on the pour and social interaction. Post-production and VFX were handled by The Mill US, with sound design and music provided by Animal.
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