Pepsi
Pepsi's high-energy global beverage campaigns, cultural partnerships and sports entertainment
Featured Pepsi projects
This week's top Pepsi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Pepsi · Soccer Deserves Pepsi (David Beckham)
This campaign for Pepsi, titled Soccer Deserves Pepsi, leans into the energy of communal sports viewing. Set in a suburban home, the spot captures the tension and camaraderie of friends gathered to watch a match. Featuring live-action techniques and a warm cinematic aesthetic, the film focuses on the shared experience of sports fandom. The production was developed by BBDO New York and Max Cooper, with media planning handled by OMD and PR support from Acceleration Community of Companies.
Pepsi · New Pepsi Strawberries ‘n’ Cream with Zero Sugar
Pepsi introduces a new flavor variant, Strawberries 'n' Cream with Zero Sugar, through a vibrant commercial spot. The project leans into a highly stylized aesthetic, utilizing saturated pink hues and clean, bright lighting to frame the product. The film features close-up product sequences, integrated graphic UI elements, and a playful visual narrative. The production was led by Sips & Bites with Tank Production, featuring post-production work by Vein and a soundscape developed by Głośno, with additional production support from Grand Visual.
Pepsi · Everton
Pepsi brings a vibrant, high-energy approach to this fast food commercial, highlighting the intersection of casual dining and sports fandom. The narrative follows customers in a local eatery before transitioning to the scale of a sports stadium. Crafted by the team at New Gen, the project leans into a humorous tone, utilizing live-action technique to ground the interaction in a clean, brightly lit setting. Post-production work by Covert reinforces the narrative flow, maintaining a rhythmic pace that matches the energetic dialogue surrounding meal deals.
Pepsi · This is Pepsi
Pepsi explores its cultural footprint with 'This is Pepsi,' a film that navigates a non-linear timeline of brand history. The montage traces a visual path from mid-century drive-in aesthetics and retro mechanics through to the lunar surface and a Martian landscape. The project utilizes a mix of live-action technique and complex VFX to establish a cinematic, warm visual identity across disparate eras. The production was handled by RadicalMedia US, Framestore New York, and Creators League Studio, with Framestore also managing the post-production and visual effects.
Pepsi · Halftime - HBU
This commercial spot for Pepsi, titled Halftime - HBU, highlights the convergence of athletic intensity and musical discipline. Set within a sports stadium, the narrative follows athletes performing drills, such as sprinting and lifting, alongside musicians rehearsing their brass and percussion arrangements. Produced with post-production by Studio Feather, the film leans into a grounded, energetic atmosphere. The work utilizes live-action technique and cinematic framing to capture the training process, complemented by warm color grading and natural light that emphasizes the stadium environment.
Pepsi · New Can (Two Kids)
This nostalgic commercial for Pepsi, titled New Can (Two Kids), captures a classic roadside narrative centered around an orange sports car stopping at a rural cafe. The film utilizes a distinct 1980s aesthetic, leaning into analogue film textures and a grainy, cinematic finish to build its atmosphere. The project was developed by agency BBDO New York, with production handled by Pytka Productions. The spot leans into a warm, vintage visual palette to frame its narrative.
Pepsi · A.I. Can Do That?
Pepsi explores the integration of artificial intelligence in everyday decision-making through this commercial campaign titled A.I. Can Do That. The film traverses familiar settings, moving from a collaborative office environment to a residential living room to illustrate how AI functions as a tool for streamlining common tasks. Developed by agency Makers with production by Tool, the project leans into a live-action technique that prioritizes clean interior aesthetics. By utilizing cinematic framing and natural lighting throughout, the commercial maintains a grounded, relatable visual language as it depicts various scenarios involving product placement.
Pepsi · The Encounter
The Encounter for Pepsi is a cinematic brand film that constructs a suspenseful narrative through a series of tense, mysterious sequences. Produced by MJZ, the project leans into a moody aesthetic, utilizing low-key lighting and cool blue and teal colour grading to heighten the tension. The film transitions between atmospheric exterior shots and interior scenes featuring broadcast news footage. The narrative scope includes wide aerial perspectives of a mountain landscape featuring an unidentified object and military support, utilizing live-action techniques integrated with VFX.
Pepsi · Lose Control
Pepsi explores abstract visual territory with 'Lose Control,' a motion graphics project centered on celestial geometry and fluid light animation. The piece utilizes neon aesthetics to map glowing particles against a nocturnal, starry backdrop, emphasizing rhythmic movement and energetic patterns. The film features custom sound design and music by Swell Sound, grounding the cinematic visual sequence in an atmospheric audio landscape.
Pepsi · Starry - Giannis Press Conference
Pepsi introduces the Starry lemon-lime soda brand in this commercial spot featuring basketball athlete Giannis Antetokounmpo. The project leans into a humorous narrative, staging a press conference where the athlete interacts with animated lemon and lime character mascots at a branded table. The execution combines live-action performance with VFX to integrate the animated mascots into the scene. The visual style relies on saturated colors and polished studio lighting to emphasize the product placement of the Starry cans. Creative direction was managed by Vayner Media, with music and sound design provided by Squeak E Clean Studios.
Pepsi · The Sound Drop: Bryce Vine with Andie Case
Pepsi documents the intersection of creativity and performance in The Sound Drop, a music feature capturing artist Bryce Vine. The project navigates between the artist's personal process and the energy of live production. The edit balances studio recording sessions with outdoor sequences along the coast. Cinematography leans into cinematic framing and a grainy aesthetic, oscillating between natural daylight and saturated stage lighting. Music and sound production were provided by Swell Sound.
Pepsi · Halftime Game
Pepsi leans into the high-octane intersection of athletic discipline and musical precision in its latest campaign, Halftime Game. This cinematic live-action project captures the rigorous preparation of student performers who seamlessly move between the weight room and the rehearsal field. By juxtaposing the intensity of stadium stairs training and weightlifting with the rhythmic coordination of a marching band, the narrative builds a compelling visual bridge between physical grit and artistic performance. The cinematography utilizes bright, natural lighting to ground the energy of the campus setting, while the selective application of slow motion technique emphasizes the minute details of a musician striking a chord or an athlete pushing through a final rep. Throughout the montage, the presence of Pepsi cans serves as a cohesive thread, framing the refreshment as a reward for this multifaceted dedication. The project demonstrates an editorial eye for lifestyle storytelling, balancing the sweat-drenched realism of sport with the choreographed spectacle of music. With polished post-production and VFX work from William McVay, the final edit feels both grounded and aspirational, effectively positioning the brand at the heart of youth culture and extracurricular excellence. This beverage industry effort captures a distinct kinetic energy, celebrating the students who define the spirit of the game while reinforcing Pepsi as a staple companion for those who put in the work to achieve greatness on any stage.
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