Tommy Hilfiger: F1 The Movie

Aug 2025

Tommy Hilfiger captures the intensity of high-speed racing in this promotional film for F1 The Movie. The project leans into the energy of the track, featuring a mix of paddock footage and racing action that highlights the collection’s technical aesthetic. Developed in collaboration with agency Sid Lee Sport, the production uses cinematic tracking shots and a clean commercial polish to bring the collaboration between sport and apparel to the forefront. The edit moves through hospitality environments and active track settings to frame the racing apparel in its natural context. Production services for the project were handled by Kode UK and MR Film, with post-production and visual effects delivered by Arketype. The soundscape and musical direction were provided by Circonflex, with representation managed by Radke.

Horizontal, Action, Cinematic, Clean

Formula 1 Grand Prix

Sports Venue

Advertising Campaign, Brand Film / Corporate Video