Tommy Hilfiger

May 2026

The Tommy Jeans SU26 campaign captures the quintessential spirit of summer through a lens of relaxed, youthful energy. Positioning the brand firmly within the luxury fashion houses landscape, the imagery leans into an authentic lifestyle aesthetic that feels both aspirational and grounded. Through the expert vision of photographer Chloé Horseman, the campaign masterfully utilizes natural light to illuminate the collection’s vibrant textures, from striped knits to classic denim, all while evoking the high-spirited atmosphere of festival season. The visual narrative is elevated by the precise hand of fashion editor and stylist Margherita Moro, whose curation of layers—such as the deliberate pairing of patterned shirts and vintage-inspired accessories—brings a tactile, lived-in quality to the work. With thoughtful casting by Nandi Macalou, the campaign showcases a diverse ensemble that feels organic and full of personality, perfectly framed against sun-drenched urban backdrops and open-air event spaces. The photography blends commercial polish with the raw honesty of portraiture, resulting in a series that is as much about individual style as it is about garment design. By prioritizing soft, directional lighting and focusing on the subtle details of personal expression, the production creates a cohesive, summery world that resonates with the heritage of the Tommy Hilfiger brand while signaling a fresh, contemporary direction for the upcoming season.

Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion