Tommy Hilfiger

Aug 2025

The Tommy Hilfiger Fall 2025 campaign masterfully leans into the brand's quintessential preppy heritage by framing a sophisticated lifestyle narrative against the high-octane backdrop of a professional racetrack. This expansive editorial endeavor captures a sense of elevated collegiate energy, utilizing a sprawling cast of talent including Claudia Schiffer, Nicholas Hoult, Ida Heiner, Jeremiah Berko Fourdjour, Raphael Diogo, and Selena Forrest. Under the creative direction of Tommy Hilfiger, the campaign prioritizes a rich, tactile aesthetic, where textured woolens, classic argyle knitwear, and structured varsity jackets are set against the metallic sheen of vintage sports cars. Photographer Glen Luchford employs a polished editorial minimalism, relying heavily on natural light to emphasize the authenticity of the setting, whether captured trackside or within the industrial ambiance of a professional garage. The visuals read as a seamless blend of commercial aspiration and cinematic storytelling, effectively bridging the gap between luxury fashion houses and classic American sportswear. By integrating live-action technique tags alongside meticulously curated casting, the campaign succeeds in modernizing traditional motifs. Every frame serves as a testament to the brand's ability to evolve its identity, transforming everyday racetrack scenes into a high-fashion spectacle that feels both timeless and impeccably relevant for the contemporary consumer.

Editorial, Horizontal, Warm

Analogue / film, Natural light

Sports Venue

Advertising Campaign