Group of diverse models posing together outdoors near vintage sports cars for a Tommy Hilfiger ad campaign photographed by Glen Luchford.

Claudia Schiffer leaning on a blue car and Nicholas Hoult standing beside a red car at a racetrack for Tommy Hilfiger.

Claudia Schiffer and another model wearing casual apparel posing outdoors near a race track for Tommy Hilfiger Fall 2025 ad campaign.

Black man wearing a blue cap, tweed coat, and jeans standing in front of a blue car and a racing stadium background

Man standing on asphalt next to a white sports car while a woman poses on a large tire with smoke rising around them.

Three models posing outdoors near a classic green sports car for Tommy Hilfiger Fall 2025 ad campaign.

Model in varsity jacket and jeans leaning on a blue car for Tommy Hilfiger Fall 2025 campaign by Glen Luchford

Diverse group of smiling people cheering together in outerwear, holding popcorn bags outdoors during an event.

Three male models posing beside a blue vintage sports car for the Tommy Hilfiger Fall 2025 ad campaign.

Five models posing inside a garage setting next to a white race car for Tommy Hilfiger Fall 2025 campaign.

Group of six models posing around a vintage red sports car inside a garage for Tommy Hilfiger Fall 2025 campaign

Claudia Schiffer and models posing with a vintage blue sports car for Tommy Hilfiger Fall 2025 ad campaign shot by Glen Luchford

Group of six models wearing preppy apparel posing at a racetrack with classic race cars and bleachers background

Nicholas Hoult and Claudia Schiffer with models posing outdoors by a red car for Tommy Hilfiger Fall 2025 ad campaign.

Tommy Hilfiger Fall 2025 Ad Campaign 2025

About

The Tommy Hilfiger Fall 2025 campaign masterfully leans into the brand's quintessential preppy heritage by framing a sophisticated lifestyle narrative against the high-octane backdrop of a professional racetrack. This expansive editorial endeavor captures a sense of elevated collegiate energy, utilizing a sprawling cast of talent including Claudia Schiffer, Nicholas Hoult, Ida Heiner, Jeremiah Berko Fourdjour, Raphael Diogo, and Selena Forrest. Under the creative direction of Tommy Hilfiger, the campaign prioritizes a rich, tactile aesthetic, where textured woolens, classic argyle knitwear, and structured varsity jackets are set against the metallic sheen of vintage sports cars. Photographer Glen Luchford employs a polished editorial minimalism, relying heavily on natural light to emphasize the authenticity of the setting, whether captured trackside or within the industrial ambiance of a professional garage. The visuals read as a seamless blend of commercial aspiration and cinematic storytelling, effectively bridging the gap between luxury fashion houses and classic American sportswear. By integrating live-action technique tags alongside meticulously curated casting, the campaign succeeds in modernizing traditional motifs. Every frame serves as a testament to the brand's ability to evolve its identity, transforming everyday racetrack scenes into a high-fashion spectacle that feels both timeless and impeccably relevant for the contemporary consumer.