Tommy Hilfiger
New Year 2025 Ad Campaign
Jan 2025
For the Tommy Hilfiger New Year 2025 ad campaign, the iconic luxury fashion house turns its lens toward a vibrant, nostalgic aesthetic that perfectly captures the energy of the season. Featuring global star Jisoo, the campaign leans into a playful, retro-inspired color palette, utilizing saturated deep reds and muted pinks to create a contemporary visual narrative. Photographer Peter Ash Lee masterfully employs studio strobe techniques in select frames to highlight the intricate textures of the brand’s signature quilted varsity jackets, while natural light setups in other shots emphasize the soft, modern glow of neon environmental accents. The project feels both elevated and accessible, bridging the gap between high-end editorial and relatable lifestyle commercialism. Ian Salter’s set design acts as the grounding force, transforming sterile arcade elements and modern interior spaces into a cohesive, dreamlike backdrop that emphasizes the collection’s bold athletic heritage. With a sharp focus on composition and a refined sense of color theory, the imagery balances Jisoo’s poised presence with the structural rigidity of the surrounding arcade machines. Enhanced by the subtle, polished work of manicurist Jin Soon Choi, the campaign succeeds in cementing the brand’s relevance, proving that even classic Americana styles can be reinterpreted through a fresh, forward-thinking lens that feels distinctly current yet grounded in the enduring legacy of the Hilfiger aesthetic.
Lifestyle, Lifestyle, Commercial, Commercial
Natural light, Natural light
Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion
