Tommy Hilfiger
Tommy Jeans S/S 26
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Feb 2026
The Tommy Jeans S/S 26 campaign for Tommy Hilfiger presents a series of clean, vertical portraits that highlight the season's core apparel through a minimalist lens. Captured by photographer Petros, the imagery leans into natural light to accentuate the textures of denim and knitwear against both neutral and solid color backdrops. Fashion editor and stylist Margherita Moro anchors the visual direction, pairing relaxed-fit denim with athletic and striped layering pieces. The production features hair styling by Claire Grech and makeup by Mel Arter, with model Bonnie Panasenko fronting the series in a set of editorial compositions that maintain a cohesive, commercial aesthetic.
Vertical, Clean, Editorial
Natural light
High Street Fashion
Advertising Campaign
