Tommy Hilfiger: Tommy Jeans S/S 26
Brand
Date
Feb 2026
Description
The Tommy Jeans S/S 26 fashion campaign by Tommy Hilfiger presents a series of studio portraits that lean into clean, minimalist aesthetics. Captured by photographer Petros, the imagery features model Bonnie Panasenko showcased against neutral studio backgrounds and solid color backdrops. The execution relies on natural light and soft, ambient illumination to highlight denim textures and athletic silhouettes. Styling by Margherita Moro pairs seasonal staples with relaxed, youthful layering, while hair by Claire Grech and makeup by Mel Arter provide a polished finish to the commercial portraits.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Industries
Color
Pure White
Context
Advertising Campaign
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