Tommy Hilfiger

Mar 2026

The Tommy Hilfiger Underwear 2026 campaign leans into a clean, elevated aesthetic that prioritizes comfort and casual confidence. Photographed by Garrett Naccarato, the series captures a vibrant interplay between classic brand heritage and a modern, relaxed lifestyle. By utilizing a consistent, textured cream fabric backdrop, the campaign strips away unnecessary distraction, allowing the signature navy, white, and red branded waistbands to stand out with crisp clarity. The imagery features model Max Turland in various states of ease, from solo studio portraiture to candid, joyful interactions that communicate a sense of approachable intimacy. Through the expert application of studio strobe lighting mixed with natural light, the campaign achieves a luminous, high-end feel that feels both polished and authentic. This editorial approach successfully blurs the lines between traditional commercial fashion and everyday comfort, showcasing the loungewear in a way that feels organic rather than staged. Whether through a dynamic solo pose or a genuine moment of laughter between two individuals, the project highlights the versatility of the apparel while maintaining the premium, recognizable identity that Tommy Hilfiger is known for. The result is a cohesive, highly professional body of work that masters the balance of commercial appeal and soft, lifestyle-driven visual storytelling.

Lifestyle, Commercial, Commercial

Natural light, Natural light, Natural light

Lingerie & Underwear, Lingerie & Underwear, Lingerie & Underwear, Fashion, Fashion, Lingerie & Underwear, Fashion, Fashion