Tommy Hilfiger

May 2026

The Tommy Hilfiger SU26 campaign captures the quintessential essence of summer, leaning into a polished, preppy aesthetic that feels both aspirational and deeply rooted in the brand's heritage. Through the expert lens of photographer Misha Taylor, the campaign utilizes natural light to cultivate a sun-drenched atmosphere that perfectly complements the collection’s vibrant palette of pastels, crisp stripes, and nautical-inspired detailing. The imagery moves seamlessly from candid, energetic moments of connection on lush garden lawns to refined, lifestyle-oriented portraits beside shimmering pools, effectively showcasing the versatility of luxury fashion house staples. Fashion editor Géraldine Saglio brings a cohesive styling narrative to the work, balancing structured, tailored shorts with relaxed cable-knit vests and swimwear, while casting director Nandi Macalou ensures a diverse, dynamic ensemble of models including Francisco Henriques and Jade Nguyen who bring a sense of approachable vitality to each frame. Technical precision is evident throughout the series, which employs a clear commercial aesthetic to emphasize high-end fabric textures and classic silhouettes. By masterfully blending editorial sophistication with the warmth of an outdoor getaway, the project successfully translates the spirit of the season into a visual language of timeless style. The resulting photography serves as a masterclass in modern lifestyle marketing, proving that even the most established brands can reinvigorate their identity through a commitment to clean composition and authentic, evocative visual storytelling.

Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion