Tommy Hilfiger

Jan 2026

Tommy Hilfiger presents the WI25 January Prep Edit, a fashion campaign that captures a classic collegiate aesthetic through a series of editorial and commercial portraits. The work leans into a refined preppy style, utilizing natural light to highlight textures across an array of knitwear, structured outerwear, and iconic branding. The series features models Kit Butler and Manuela Sanchez, with photography by Jeremy Everett and styling by Natalie Tauger. The execution employs a warm, clean visual approach, balancing urban outdoor environments with soft-lit, minimalist interiors. Diego Da Silva and Sally Branka provide hair and makeup expertise, ensuring a polished finish throughout the collection.

Vertical, Warm, Editorial

Natural light

High Street Fashion

Advertising Campaign