Tommy Hilfiger: Tommy Hilfiger WI25 January Prep Edit

Jan 2026

The Tommy Hilfiger WI25 January Prep Edit campaign captures a classic aesthetic through a series of fashion-focused visuals. Photographed by Jeremy Everett and styled by fashion editor Natalie Tauger, the series highlights layered silhouettes, including varsity bomber jackets, cable-knit sweaters, and signature color-blocked rugby shirts. The editorial and commercial imagery leans into natural light, utilising soft, warm tones to create a clean, grounded atmosphere across both interior and urban settings. Featuring models Kit Butler and Manuela Sanchez, the project leans into traditional preppy elements with an emphasis on tailored sportswear. Supporting the production, hair styling was provided by Diego Da Silva and makeup artistry by Sally Branka. The visual narrative relies on a warm colour palette and architectural framing to define the season's collection.

Vertical, Warm, Editorial

Natural light

Advertising Campaign