Jimmy Choo

Aug 2024

For the Jimmy Choo Fall 2024 ad campaign, creative director Sandra Choi delivers a masterclass in editorial minimalism, positioning Hollywood icon Winona Ryder as the face of a collection that thrives on stark, high-contrast sophistication. Eschewing busy backdrops for a pristine white studio environment, photographer Ezra Petronio utilizes studio strobe lighting to craft crisp, clean portraits that force the viewer to engage directly with the luxury accessories. Stylist Camilla Nickerson curates an ensemble of black leather garments—from structured jackets to trench coats—that creates a deliberate, monochromatic canvas, allowing the vibrant red handbags and delicate footwear to serve as the campaign's undeniable focal points. The visual language leans into a refined commercial aesthetic, where the juxtaposition of Ryder's composed gaze and the bold, overlaid red brand typography reinforces the house's identity as both timeless and urgently modern. By stripping away extraneous noise, the project highlights the tactile quality of the leatherwork and the precision of the brand's design language. This series stands as a testament to the power of a focused concept, proving that in the world of high fashion accessories, simplicity remains the most effective tool for capturing the intersection of celebrity, style, and brand authority, ensuring the product remains the ultimate protagonist in every frame.

Editorial, Editorial, Commercial, Commercial

Studio strobe, Studio strobe

Bags & Accessories, Fashion, Fashion