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·Jimmy Choo
·2023
·Fall 2023 Ad Campaign

Close-up of a burgundy leather Jimmy Choo handbag with gold chain hardware, held against blue denim jeans and a dark navy coat.

Model Cho Miyeon seated on stone steps wearing blue jeans, a dark jacket, red slingback loafers, and a red shoulder bag.

Close-up of red slingback block-heel shoes with gold hardware worn with frayed denim jeans

Close-up of a Jimmy Choo black leather pointed-toe boot with gold studded detail on the toe cap, worn with blue denim jeans.

Cho Miyeon poses outdoors in a dark jacket, blue jeans, and gold jewellery beside a red leather Jimmy Choo shoulder bag.

Model wearing dark sunglasses and black coat walking across street on Avenue Montaigne in Paris

Model wearing dark sunglasses, black coat, and blue jeans holding a black handbag for Jimmy Choo Fall 2023 campaign

Close-up of a model wearing a black blazer and blue denim jeans holding a black leather Jimmy Choo shoulder bag with a gold clasp.

Model Rebecca Leigh Longendyke wearing oversized sunglasses, a black coat, denim jeans, and a black Jimmy Choo shoulder bag.

Cho Miyeon seated in a navy coat and blue denim jeans with a red Jimmy Choo handbag against a stone wall.

Jimmy Choo Fall 2023 Ad Campaign 2023

About

For the Jimmy Choo Fall 2023 ad campaign, the brand leans into an aesthetic of refined urbanity, grounding its high-end accessories within the effortless cool of everyday Parisian life. Under the creative direction of Sandra Choi, the project strikes a deliberate balance between luxury craftsmanship and approachable modern fashion, favoring a minimalist visual language that allows the collection’s bold hardware and deep-hued leathers to command attention. Photographers Stas Komarovski and Mikael Jansson capture this narrative through a blend of editorial portraiture and tight macro product shots, utilizing consistent natural light to emphasize the interplay between soft textures like silk and wool and the structured, polished finish of the brand’s signature handbags and footwear. With styling by Karl Templer, models Cho Miyeon and Rebecca Leigh Longendyke inhabit a sophisticated, metropolitan reality, juxtaposing tailored blazers and distressed denim with the sharp, geometric accents of the season’s latest pieces. The resulting imagery, meticulously groomed with hair by Damien Boissinot and makeup by Diane Kendal, functions as both a commercial showcase and a lifestyle editorial. By framing these accessories against neutral stone surfaces and urban street-style backdrops, the campaign successfully elevates the utility of the collection while maintaining a sense of timeless elegance, ensuring that each piece feels both highly covetable and essential for the modern wardrobe.