Jimmy Choo
Fall 2023 Ad Campaign
Aug 2023
For the Jimmy Choo Fall 2023 ad campaign, the brand leans into an aesthetic of refined urbanity, grounding its high-end accessories within the effortless cool of everyday Parisian life. Under the creative direction of Sandra Choi, the project strikes a deliberate balance between luxury craftsmanship and approachable modern fashion, favoring a minimalist visual language that allows the collection’s bold hardware and deep-hued leathers to command attention. Photographers Stas Komarovski and Mikael Jansson capture this narrative through a blend of editorial portraiture and tight macro product shots, utilizing consistent natural light to emphasize the interplay between soft textures like silk and wool and the structured, polished finish of the brand’s signature handbags and footwear. With styling by Karl Templer, models Cho Miyeon and Rebecca Leigh Longendyke inhabit a sophisticated, metropolitan reality, juxtaposing tailored blazers and distressed denim with the sharp, geometric accents of the season’s latest pieces. The resulting imagery, meticulously groomed with hair by Damien Boissinot and makeup by Diane Kendal, functions as both a commercial showcase and a lifestyle editorial. By framing these accessories against neutral stone surfaces and urban street-style backdrops, the campaign successfully elevates the utility of the collection while maintaining a sense of timeless elegance, ensuring that each piece feels both highly covetable and essential for the modern wardrobe.
Lifestyle, Editorial
Natural light
Bags & Accessories, Fashion
