Jimmy Choo

May 2025

For the Jimmy Choo Summer 2025 campaign, the brand leans into an aesthetic of quiet luxury and refined effortlessness, masterfully capturing the intersection of high-end accessories and candid portraiture. Under the vision of creative director Sandra Choi, the campaign breathes life into the latest collection of bags and accessories through a series of striking images that balance editorial polish with lifestyle authenticity. Featuring the unmistakable presence of actress Chloë Sevigny, the series utilizes soft, natural light and clean, minimalist studio backgrounds to ensure the intricate textures of suede, woven fabrics, and metallic hardware remain the focal point. Art direction from Ezra Petronio and Lana Petrusevych of Petronio Associates, paired with Petronio’s lens, emphasizes a relaxed posture that feels both intimate and aspirational. The creative cohesion is further bolstered by the styling of Jodie Barnes, whose choice of crisp white button-downs and ribbed bodysuits provides a neutral canvas for the brand’s bold footwear and tactile handbags. With contributions from hair stylist Shiori Takahashi, makeup artist Thomas de Kluyver, and set designer Gideon Ponte, the campaign successfully elevates the commercial utility of the products into a high-fashion narrative. This project stands as a sophisticated study in visual storytelling, where every detail, from the fringe detailing on a bucket bag to the deliberate choice of footwear, reinforces the brand's commitment to timeless elegance.

Commercial, Commercial, Lifestyle, Lifestyle, Editorial, Editorial

Natural light

Bags & Accessories, Fashion