Jimmy Choo

Feb 2025

The Jimmy Choo Spring 2025 ad campaign marks a sophisticated evolution of the brand’s visual identity, channeling a sense of effortless, high-fashion ease through a series of refined portraits. Captured by photographer Ezra Petronio, the campaign features actress Chloë Sevigny as the face of the collection, bringing a distinct sense of poise and dynamic energy to each frame. The project leans into editorial minimalism, utilizing clean, neutral studio backdrops that allow the intricate textures of the season’s footwear and accessories to command center stage. Under the creative direction of Sandra Choi, the imagery balances precision with playfulness, showcasing structural slingbacks, metallic-embellished mules, and structured handbags against crisp silhouettes. The execution relies heavily on studio strobe lighting to create sharp, deliberate shadows that emphasize the architectural lines of the products and the depth of the color palette. Stylist Jane How curates a monochromatic and neutral-toned wardrobe that serves as the perfect canvas for the brand’s signature glossy leather and shimmering silver accents. By blending commercial accessibility with an editorial sensibility, the campaign captures a modern aesthetic that feels both timely and timeless. The result is a cohesive, high-impact series of images that reinforces Jimmy Choo’s commitment to meticulous craftsmanship while highlighting the tactile beauty of their latest seasonal offerings in an authentic, controlled environment.

Editorial, Commercial, Editorial, Commercial

Studio strobe