Jimmy Choo

May 2026

For the Jimmy Choo Summer 2026 campaign, the brand masterfully leans into an adventurous spirit, juxtaposing high-fashion luxury against the raw, arid backdrop of a sun-drenched desert. Photographed by Quentin De Briey, the collection finds its pulse in the tension between refined accessories and the rugged, elemental textures of the landscape. Through a series of editorial lifestyle images, the campaign captures a sophisticated interplay of light, where natural sunlit desert scenes and crisp twilight settings highlight the metallic sheen, intricate beading, and vibrant hues of the season’s signature handbags and strappy sandals. Models Georgia Palmer and Lilli Cummings anchor the visual narrative, moving with an effortless grace that mirrors the collection’s duality of rugged utilitarianism and evening glamour. With expert styling by Sydney Rose Thomas, who balances textured layering against the minimalist precision of the footwear, the imagery feels both cinematic and grounded. Hair stylist Ryan Mitchell and makeup artist Homa Safar complete the look with a polished yet raw aesthetic, ensuring the models complement the dramatic surroundings without losing the elevated focus on the hero products. By utilizing wide angles and deliberate compositions that frame the desert horizon, the campaign elevates the summer accessories into essential artifacts of a modern, nomadic luxury, proving that Jimmy Choo thrives best when placed at the intersection of nature and uncompromising style.

Lifestyle, Editorial

Natural light

Bags & Accessories, Fashion