Jimmy Choo

Aug 2025

The Jimmy Choo Fall 2025 men's ad campaign masterfully bridges the gap between heritage luxury and contemporary urban edge. Under the creative direction of Sandra Choi and Takuya Chiba, the project leans into a cinematic aesthetic that prioritizes texture and architectural framing, utilizing the grit of weathered brick walls and neutral concrete pillars to ground the collection in a rugged, street-informed environment. The campaign, which features distinct editorial portraiture by Takay, highlights a curated blend of menswear staples, from polished leather loafers and studded combat boots to intricate quilted sneakers. By integrating the styling expertise of Motofumi Poggy Kogi and Shohei Kashima, the imagery achieves a sophisticated, modern minimalist look where the clothing serves as a clean canvas for the brand’s technical craftsmanship. Each shot relies on soft, diffused natural light to emphasize the materiality of the leather and the structured silhouettes of the tailored apparel. By showcasing models Yuhi Miyahara and Mico in these evocative, high-contrast settings, the campaign effectively balances commercial product visibility with a high-fashion narrative. The result is a cohesive, highly polished visual experience that elevates footwear to the forefront, framed by an uncompromising commitment to refined, modern masculinity.

Editorial, Commercial

Natural light

Footwear, Fashion