Jimmy Choo
Fall 2026 Ad Campaign
Jul 2026
For the Jimmy Choo Fall 2026 ad campaign, the brand leans into an aesthetic of quiet luxury that effortlessly bridges the gap between classic refinement and contemporary edge. Captured in the storied halls of Milan’s Palazzo Gallarati Scotti, the imagery functions as a masterclass in editorial fashion photography. Creative directors Sandra Choi and Kerry Haynes orchestrate a visual narrative that centers on the house’s iconic accessories, positioning handbags and footwear not merely as accompaniments, but as the focal point of a sophisticated lifestyle. Photographers Francesc Planes and Joaquin Laguinge skillfully utilize natural light to emphasize the rich tactility of leather, lace, and fringe, allowing the textures of the apparel to stand out against both ornate architectural backdrops and minimalist studio settings. With talent Africa Garcia anchoring the scenes, the styling by Vanessa Coyle—enhanced by the clean hair work of Michał Bielecki and the precise makeup artistry of Patrick Glatthaar—creates a cohesive look that is polished yet distinctly modern. By blending commercial precision with a high-end editorial sensibility, the campaign captures a sense of poise that feels both aspirational and grounded. Through the intentional interplay of light and shadow, the project highlights the heritage of the Jimmy Choo brand while reinforcing its status as a pillar of the luxury bags and accessories market.
Editorial, Commercial
Natural light
Bags & Accessories, Fashion
