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·Summer 2026 Ad Campaign

Model wearing a black one-shoulder top and sandals lying on sand at night outdoors

Two female models seated outdoors on rocky terrain wearing designer clothing and strappy sandals for Jimmy Choo ad campaign

Model wearing blue heels and light shorts with legs raised against a desert landscape background

Two women lying on the floor with legs raised against a window showing a desert landscape for Jimmy Choo.

Model lying on the floor wearing tortoiseshell mules and a dark swimsuit against a rocky desert landscape background

Model crouching by a pool with desert and mountains visible in the background for Jimmy Choo summer campaign.

Close-up of legs wearing brown strappy sandals with a motorcycle and desert rock backdrop for Jimmy Choo.

Woman posing on a blue and white dirt bike outdoors wearing black trousers and sandals with a modern building in the background

Model crouching outdoors in a cream top and blue shorts holding a woven drawstring handbag with Jimmy Choo branding.

Model carrying a colourful woven shoulder bag outdoors against a desert landscape for Jimmy Choo.

Model in black swimwear holding a brown suede handbag and wearing gold cuff bracelets outdoors

Model holding a woven straw shoulder bag outdoors wearing a dark top and perforated beige shorts for Jimmy Choo.

Two models wearing dark sequin dresses posing on a large desert rock at night for Jimmy Choo

Two models in black sequin outfits lounging on sandy rocks, holding green and brown suede handbags for Jimmy Choo.

Model in a black sequin dress holding a green suede handbag leaning against a large rock

Close-up of a green suede bucket bag with beaded strap held against textured rock and fabric

Model crouching on large desert boulders wearing a cream and black jacket while holding a green handbag for Jimmy Choo.

Model in black fringe dress crouched on rocks outdoors holding a small bag for Jimmy Choo summer campaign

Model wearing gold metallic sandals and fringed silver garment standing outdoors near desert vegetation

Model wearing a shimmering fringed top and strappy metallic sandals crouches on a desert rock outdoors.

Jimmy Choo Summer 2026 Ad Campaign 2026

About

For its Summer 2026 ad campaign, Jimmy Choo leans into an interplay of rugged desert minimalism and high-octane luxury. Captured by photographer Quentin de Briey, the collection finds a sharp, cinematic backdrop within the arid terrain of The Invisible House. Creative Director Sandra Choi orchestrates a visual narrative where the brand's iconic footwear and accessories—ranging from pearl-embellished sandals to vibrant, suede bucket bags—emerge as hero objects against raw, sun-drenched rock formations. The imagery oscillates between the golden glow of natural light and the dramatic intensity of flash photography, elevating the textures of sequins, suede, and intricate metallic hardware. Stylist Sydney Rose Thomas anchors the editorial aesthetic by pairing these sculptural accessories with sleek, form-fitting silhouettes and utility-inspired layers. Models Georgia Palmer and Lilli Cummings inhabit this landscape with a confident, effortless cool, their poses interacting dynamically with reflective architectural structures that mirror the surrounding desert flora. By blending the tactile, grounded elements of the landscape with the polished refinement of Jimmy Choo’s design language, the campaign delivers a sophisticated take on seasonal glamour. This commercial work successfully positions the collection as a staple of modern elegance, where the refined craftsmanship of the bags and heels stands out against the harsh, beautiful expanse of the natural world.