Jimmy Choo

May 2026

For its Summer 2026 ad campaign, Jimmy Choo leans into an interplay of rugged desert minimalism and high-octane luxury. Captured by photographer Quentin de Briey, the collection finds a sharp, cinematic backdrop within the arid terrain of The Invisible House. Creative Director Sandra Choi orchestrates a visual narrative where the brand's iconic footwear and accessories—ranging from pearl-embellished sandals to vibrant, suede bucket bags—emerge as hero objects against raw, sun-drenched rock formations. The imagery oscillates between the golden glow of natural light and the dramatic intensity of flash photography, elevating the textures of sequins, suede, and intricate metallic hardware. Stylist Sydney Rose Thomas anchors the editorial aesthetic by pairing these sculptural accessories with sleek, form-fitting silhouettes and utility-inspired layers. Models Georgia Palmer and Lilli Cummings inhabit this landscape with a confident, effortless cool, their poses interacting dynamically with reflective architectural structures that mirror the surrounding desert flora. By blending the tactile, grounded elements of the landscape with the polished refinement of Jimmy Choo’s design language, the campaign delivers a sophisticated take on seasonal glamour. This commercial work successfully positions the collection as a staple of modern elegance, where the refined craftsmanship of the bags and heels stands out against the harsh, beautiful expanse of the natural world.

Editorial, Commercial, Editorial, Commercial

Natural light

Bags & Accessories, Fashion