Victoria's Secret

Jul 2024

For the Victoria's Secret Dream Lingerie 2024 campaign, the brand leans into a sophisticated, garden-infused romanticism that bridges the gap between classic editorial portraiture and high-end commercial allure. Captured by photographer Angelo Pennetta, the campaign finds its visual footing against the opulent backdrop of Longleat House in England, where historical architecture meets lush, manicured landscapes. The visual narrative utilizes natural light to emphasize the intricate textures of the collection—from delicate floral embroidery and sheer mesh to satin, lace, and voluminous faux fur. Featuring a cast of world-renowned models including Candice Swanepoel, Behati Prinsloo, and Taylor Hill, the series masterfully weaves these intimate pieces into both grand interior libraries and vibrant outdoor settings. Styling by Emmanuelle Alt injects an effortless elegance into the ensembles, while hair by Cyndia Harvey and makeup by Lauren Parsons ensure a polished finish that feels both timeless and current. Set designer Andy Hillman plays a pivotal role in grounding the campaign, utilizing ornate stone balustrades, classical statuary, and period-specific furnishings to build an environment that feels lived-in yet aspirational. By blending editorial minimalism with lifestyle commercialism, the campaign successfully elevates the Dream Lingerie line, positioning these intimate apparel staples as essential components of a refined, dreamlike lifestyle. Each frame serves as a testament to the power of thoughtful location scouting and harmonious textural interplay.

Editorial, Lifestyle, Commercial

Natural light

Lingerie & Underwear, Fashion