Victoria's Secret

Nov 2023

For its Holiday 2023 campaign, Victoria's Secret leans into a high-octane celebration of festive glamour, blending editorial polish with a playful, high-key aesthetic. The campaign, which encompasses a broad range of lingerie, loungewear, and holiday-themed apparel, is brought to life through a series of dynamic studio sessions captured by photographers Camille Summers-Valli and Max Papendieck. By utilizing sharp studio strobe lighting and a saturated color palette of iconic holiday reds, deep emerald greens, and stark whites, the project creates a high-contrast visual identity that feels both polished and energetic. Stylists Alex White and Jorden Bickham curate a diverse array of textures—from shimmering satin and delicate lace to plush faux fur and classic tartan prints—that ground the collection in a cozy yet elevated seasonal narrative. Featuring a powerhouse ensemble of models including Hailey Bieber, Imaan Hammam, Paloma Elsesser, and Jill Kortleve, the imagery captures a candid, joyful spirit through dynamic movement and expressive portraiture. The campaign successfully synthesizes luxury lingerie marketing with the warmth of the holiday season, employing clever prop work like oversized metallic ornaments and geometric blocking to maintain a contemporary, fashion-forward edge. Each frame reinforces a cohesive brand identity that feels both accessible and aspirational, highlighting the meticulous craft behind the seasonal collections.

Lifestyle, Commercial

Studio strobe

Lingerie & Underwear, Fashion