Victoria's Secret

Aug 2023

For the Victoria's Secret Icon 2023 ad campaign, the brand pivots toward a refined, minimalist aesthetic that centers on the strength and diversity of its cast. Captured through the lens of photographer Mikael Jansson, the campaign leans into a sophisticated editorial quality, shedding excessive artifice in favor of clean, studio-lit portraits. The imagery utilizes a mix of crisp studio strobe lighting and high-contrast black and white chiaroscuro to emphasize both the architectural details of the lingerie and the individual presence of the models. Iconic figures including Gisele Bündchen, Naomi Campbell, Adriana Lima, and Hailey Bieber appear alongside Adut Akech and Emily Ratajkowski, each frame crafted with an intentional focus on form and poise. Stylist Camilla Nickerson curates the collection with an eye for subtle textures, from delicate lace patterns to refined monogram detailing, ensuring the apparel remains the focal point against seamless, neutral gray backdrops. The project successfully balances commercial appeal with an elevated, fashion-forward approach, creating a cohesive visual language that celebrates the personal power of each subject. By stripping away complex environments, the campaign highlights the intricate craftsmanship of the lingerie while allowing the confident, direct gazes of the talent to anchor the narrative, resulting in a timeless and polished series of portraits that define a new chapter for the brand.

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Studio strobe, Studio strobe

Lingerie & Underwear, Fashion, Fashion