Victoria's Secret

Feb 2026

For the Victoria's Secret Spring 2026 campaign, photographer Emily Lipson orchestrates a masterclass in modern intimacy, pivoting the brand toward a refined, editorial aesthetic that prioritizes authentic presence over traditional artifice. By utilizing high-key studio strobe setups interspersed with the delicate nuances of natural light, Lipson creates a visual narrative that feels both accessible and aspirational. The campaign, which features powerhouse models Jill Kortleve, Mayowa Nicholas, and Paloma Elsesser, strips away the superfluous to focus on the interplay between soft textures and structured silhouettes. Whether capturing a model against a warm, vertically-grained wooden wall or leaning into the stark, uncompromising clarity of a minimalist white background, the work reads as a sophisticated evolution of the brand identity. The imagery shifts fluidly between commercial accessibility and high-fashion sensibility, relying on clean compositions to allow the intricate floral lace and smooth satin fabrics to command the viewer’s attention. By embracing this understated lifestyle approach, the project avoids the clutter of over-production, opting instead for a deliberate, portrait-driven focus that highlights the contours of the subjects with a refreshing, even-handed grace. It is a confident step forward for the lingerie and underwear industry, proving that a clear, restrained lens is often the most powerful tool for capturing enduring, contemporary elegance.

Lifestyle, Editorial

Natural light, Studio strobe

Lingerie & Underwear, Fashion