Victoria's Secret

Apr 2026

Victoria’s Secret channels the quintessential spirit of a sun-drenched summer escape in the VSPink Girls Getaway campaign. This series of imagery leans into a carefree, coastal aesthetic, capturing an authentic sense of camaraderie and leisure through a distinctly candid lens. Under the creative direction of the production team, the project thrives on a polished yet approachable lifestyle energy, blending editorial flair with the spontaneity of a road trip. Photographer Emma Louise Swanson expertly utilizes natural light to bathe the subjects in warm, golden hues, emphasizing the textures of sequins, lace, and surf-inspired accessories. The visual narrative is further anchored by the meticulous styling of Cece Liu, whose work seamlessly integrates playful fashion—from crochet beanies to vintage-inspired silhouettes—into the energetic beachside settings. With hair styling by Clay Nielsen and makeup artistry by Robert Rumsey, the campaign achieves a fresh, youthful glow that mirrors the vitality of the models. The set design, featuring vintage vehicles, surf-covered walls, and sun-soaked interiors, serves to cultivate a nostalgic, cinematic atmosphere. By capturing these genuine, laughter-filled moments against the backdrop of sandy shores and domestic playfulness, the campaign perfectly encapsulates the vibrant, free-spirited identity of the VSPink brand, inviting audiences to immerse themselves in a radiant, endless summer daydream that feels both aspirational and intimately real.

Lifestyle

Natural light