Victoria's Secret

Aug 2026

For the Bras Of Fall campaign, Victoria's Secret delivers a masterclass in modern editorial photography, blending high-fashion sensibilities with the raw energy of the studio environment. Photographer Dan Beleiu captures a collection that feels both intimate and expansive, utilizing studio strobe lighting to emphasize the intricate textures of lace and the bold, saturated color palettes that define the season. The imagery leans into a meta-narrative, often incorporating the tools of the trade—tripods, lighting umbrellas, and digital previews—directly into the frame. This creative choice bridges the gap between commercial product showcase and behind-the-scenes artistry. Supermodel Adriana Lima anchors the project with a series of confident, poised portraits, while styling by Dione Davis introduces dramatic elements like sheer fringe skirts and structured drapery that invite movement. The visual language is defined by a clean, minimalist composition, with sharp color-blocking against deep crimson and white backgrounds that allow the craftsmanship of the lingerie to take center stage. Through the lens of medium format photography, the project achieves a polished, high-contrast aesthetic that feels both timeless and urgent. With meticulous set design by Matt Jackson, the campaign successfully elevates everyday essentials into a vibrant fashion statement, grounding the brand's identity in professional rigor and sophisticated, visual storytelling that remains intrinsically connected to the pulse of the industry.

Editorial, Lifestyle, Vertical, Commercial

Studio strobe

Lingerie & Underwear, Fashion