Victoria's Secret

Mar 2026

The Tropic of C x Victoria’s Secret campaign captures the intersection of high-fashion allure and sun-drenched, relaxed leisure. Featuring supermodel Candice Swanepoel, the swimwear collection is brought to life through a series of evocative portraits that lean into editorial minimalism. Photographer Greg Swales leans into natural light to craft a warm, sun-kissed palette, effectively grounding the bold designs—ranging from striking red one-piece suits with intricate cut-outs to textured black bikinis—within a refined, domestic-meets-tropical environment. The aesthetic is elevated by the tactile styling of Ayumi Perry, who utilizes draped fabrics and soft foreground elements to frame the imagery, lending a dreamy, cinematic quality to the swimwear editorial. The inclusion of delicate props like halved pomegranates and soft, laundry-inspired hangings adds a layer of authentic, candid texture that moves the work beyond the traditional studio setup. With meticulous hair styling by Panos Papandrianos and artistry from Pat McGrath, the campaign embraces a 35mm film aesthetic, creating a nostalgic yet modern visual narrative. This collaboration successfully positions the collection within a lifestyle framework, blending professional polish with an approachable, light-filled warmth that feels both aspirational and deeply rooted in the ease of a summer escape.

Lifestyle, Editorial, Editorial

Natural light, Natural light

Swimwear, Swimwear, Fashion, Fashion