Tumi: Lando

May 2025

Tumi explores the Lando luggage line through a cinematic lens, following a protagonist as he traverses an array of architectural backdrops. The project highlights the material quality of the carbon-fiber suitcase, focusing on the shell texture and metallic hardware details. Produced by Riff Raff Films with creative work from TownHouse, the commercial leans into a rhythmic, movement-driven narrative. The film utilizes a mix of natural light, golden hour tones, and moody indoor settings, capturing the subject across diverse environments ranging from European colonnades to mountain-facing streets. Post-production and VFX were handled by Company 3 London and TRANSFORMER, with music and sound design provided by Sound Lounge.

Horizontal, Cinematic, Grainy, Golden Hour

Residential Building

TVC / TV Commercial