Tumi: Perfect Journey
Brand
Date
Jun 2023
Description
Tumi explores the intersection of travel and personal history in the cinematic commercial, Perfect Journey. The narrative shifts between intimate, dimly lit vignettes of a traveler in a rustic setting and expansive shots of rural landscapes, featuring mountainous terrain, freight trains, and open fields. The execution uses a desaturated color palette and cool ambient lighting to establish a contemplative tone. Apache handled the post-production and visual effects for the project, which leans into live-action techniques to build its rhythmic sequence of travel-inspired imagery.
Style
Horizontal, Cinematic, Desaturated
Color
Jet Black
Beige
Context
Brand Film / Corporate Video
Associated creatives
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