Tumi: Xenia
Brand
Date
May 2025
Description
Tumi explores the intersection of travel and mobility in the short film Xenia. The narrative follows a protagonist as she navigates a sequence of high-end spaces, from an intimate hotel interior to a structured stone colonnade, documenting the functional journey of her luggage. Produced by Riff Raff Films with creative direction by TownHouse, the piece leans into a cinematic aesthetic. The production utilizes natural light and a warm color palette to emphasize the material textures of the brand's rolling suitcases, set against architectural backdrops.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Camel
Espresso
Background
Hotel Room
Context
Advertising Campaign
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