Tumi: Anthony Ramos
Brand
Date
Nov 2024
Description
Tumi presents this campaign featuring Anthony Ramos, an actor and recording artist, within a fast-paced urban setting. The project documents a series of movements across New York City, transitioning from rooftop vistas to focused interior vignettes. Produced by FF&Co with creative oversight from Spring Studios NY, the campaign employs a cinematic, live-action approach. The visual execution utilizes handheld camera work and natural lighting to maintain a grainy, documentary-style energy that frames the functional aspects of the brand's cross-body bags.
Style
Horizontal, Commercial, Cinematic, Grainy
Industries
Color
Camel
Jet Black
Background
Street
Context
Advertising Campaign
Associated creatives
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