Tumi: 19 Degree Aluminum Backpack
Brand
Date
Feb 2024
Description
Tumi introduces the 19 Degree Aluminum Backpack in this commercial spot produced by Grey New York. The film focuses on the bag's metallic construction, utilizing a sequence of sharp, high-contrast lighting to accentuate the material against stark architectural environments. The narrative flows through a series of fluid camera movements and geometric transitions. This commercial production leans into a clean, futuristic aesthetic, highlighting the structural design of the backpack while navigating a minimalist, luminous setting.
Style
Vertical, Commercial, Clean, Futuristic
Industries
Color
Jet Black
Silver
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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