Tumi: Lando Norris
Brand
Date
Nov 2024
Description
Tumi teams up with Formula 1 driver Lando Norris for this commercial campaign highlighting the brand’s high-performance travel gear. The video showcases Norris navigating athletic training, simulator sessions, and lifestyle environments while utilizing Tumi backpacks and luggage. Creative direction by Spring Studios NY and production by FF&Co define the project’s aesthetic. The piece employs a cinematic approach, utilizing a desaturated, cool color palette and slow motion to underscore the focus required in professional racing.
Style
Horizontal, Cinematic, Desaturated, Cool
Techniques
Slow motion
Industries
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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