Tumi presents the Latitude collection in this cinematic commercial, blending precision manufacturing sequences with live-action travel vignettes. The film follows a protagonist through diverse transit environments, ranging from modern train stations to a wooden motorboat on Lake Como, emphasizing the durability and design of the travel gear.
Produced by Rabbit with creative work from EP + Co, the project utilizes a cool, desaturated color palette paired with dynamic camera movements to highlight the technical craftsmanship inherent in the product line. Post-production work was handled by The Mill and Glassworks Amsterdam, with sound design and music support from Sonic Union and Samplify.
