Tumi: Latitude

Jan 2025

Tumi presents the Latitude collection in this cinematic commercial, blending precision manufacturing sequences with live-action travel vignettes. The film follows a protagonist through diverse transit environments, ranging from modern train stations to a wooden motorboat on Lake Como, emphasizing the durability and design of the travel gear. Produced by Rabbit with creative work from EP + Co, the project utilizes a cool, desaturated color palette paired with dynamic camera movements to highlight the technical craftsmanship inherent in the product line. Post-production work was handled by The Mill and Glassworks Amsterdam, with sound design and music support from Sonic Union and Samplify.

Horizontal, Cinematic, Desaturated, Warm

Sandy Beach

Advertising Campaign, Brand Film / Corporate Video