Tumi
Latitude
Brand
ProjectLatitude
Date
Jan 2025
Description
Tumi explores the intersection of precision engineering and global travel in the Latitude commercial. The project highlights the brand’s signature carry-on gear through a blend of manufacturing close-ups and lifestyle sequences, moving between urban transit hubs and the water. Developed by agency EP + Co with production by Rabbit, the film uses dynamic camera work and desaturated color grading to emphasize structural resilience. The narrative follows a singular traveler through various environments, utilizing live-action technique to ground the product design in movement.
Style
Horizontal, Cinematic, Desaturated, Warm
Industries
Bags & Accessories
Color
Beige
Off-Black
Background
Sandy Beach
Context
Advertising Campaign, Brand Film / Corporate Video
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.