RIMOWA: Never Still | Jay Chou
Brand
Date
May 2025
Description
RIMOWA’s 'Never Still' campaign features musician and actor Jay Chou in a cinematic exploration of travel and personal reflection. The film follows Chou through a series of contrasting environments, moving from quiet domestic interiors and sunlit fountains to the vibrant, high-energy pace of urban streets. Developed alongside Anomaly London, the project utilizes a live-action technique that balances contemplative, intimate close-ups with dynamic motion. The production is characterized by warm tones and natural light, with post-production work by Stray VFX and Electric Theatre Collective providing a polished, cohesive aesthetic throughout the piece.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Jet Black
Camel
Silver (metallic)
Background
Living Room
Context
Advertising Campaign
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