RIMOWA’s 'Never Still' campaign features musician and actor Jay Chou in a cinematic exploration of travel and personal reflection. The film follows Chou through a series of contrasting environments, moving from quiet domestic interiors and sunlit fountains to the vibrant, high-energy pace of urban streets.
Developed alongside Anomaly London, the project utilizes a live-action technique that balances contemplative, intimate close-ups with dynamic motion. The production is characterized by warm tones and natural light, with post-production work by Stray VFX and Electric Theatre Collective providing a polished, cohesive aesthetic throughout the piece.
